Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 104-123 of 229
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Factors affecting the level of cash holding of companies listed in Vietnam stock market
(International University HCMC, Vietnam, 2014)Understanding factors affecting the level of cash holding is and has been a challenging task in finance to reach business objectives. That is the reason why cash management is as much an integral part of business cycle in ... -
Factors affecting the profitability of domestic commercial banks in Vietnam
(International University - HCMC, 2016)This study investigates the relationship between several bank-specific factors and macroeconomic determinants and profitability of domestic commercial banks in Vietnam. This research applies four method including Pooled ... -
The factors affecting the relationship of lawyer-client
(International University HCMC, Vietnam, 2014)When the economics develops day by day, many services related to the ethical issues are wondered how to survive with their nature. Indeed, many clients are doubtful of the services‟ quality. The lawyer is one of the ... -
Factors affecting to university selective intention of rich school students : A case of international university
(International University - HCMC, 2016)This research aims to figure out some factors effect to university selective intention of high school students in Ho Chi Minh City- A case of International University. It focuses on some factors such as the brand of ... -
Factors affecting training effectiveness evaluation of soft skills training programs : A study of service sector in Ho Chi Minh City
(International University - HCMC, 2016)This study was conducted to evaluate training effectiveness of soft skills training programs in HCMC service sector by identifying key elements that have the significant influence on formative evaluation stages of training ... -
Factors affecting Vietnamese consumers intention to purchase domestic product, in HOCHIMINH city - A case study in household electrical appliances industry
(International University - HCMC, 2016)The advent of globalization and integration creates lots of opportunity for Vietnamese economy’s development. However, because of the intensive competition of imported goods from reputed firms with famous brand-name and ... -
Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
(International University HCMC, Vietnam, 2014)Financial literacy, especially personal financial planning, has been caught people‟s attention in recent years because poor financial management and unwise decision making can definitely lead to lower living standard, ... -
Factors determining net interest margins of the commercial banks in Vietnam
(International University HCMC, Vietnam, 2013)This study investigates the factors determining the net interest margins of 33 Vietnamese commercial banks during the period 2008-2011. Based on the literature reviews, market power, managerial risk aversion, interest rate ... -
The factors effect to brand building effort in small and medium enterprises (SMEs) in Viet Nam
(International University HCMC, Vietnam, 2014)Brand concept has been discussed a lot in many big companies and multinationals. However, in many SME companies, brand management receives little or no attention in the daily run of affairs. Although the owners or director ... -
Factors effecting B2B relationship value: Impirical study of furniture stores
(International University - HCMC, 2016)On the business-to-business (B2B) relationship, the retailer has an important role which connects the producer with customer. This study focused on identifies the factors affecting the relationship value on supplier-retailer ... -
The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ... -
Factors influencing farmer's purchase behavior : The case of UZ45 in Lam Dong province
(International University HCMC, Vietnam, 2013)To understand consumers’ purchase behavior in the case of product UZ45 (fungicide) in Lam Dong province, based on Theory of Reasoned Action, researcher proposed research model and hypotheses. Measurement scales were developed ... -
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)This study aimed to explore factors influencing fast food consumption intention of students who study or live in Vietnam National University Village, HCMC by applying Theory of Planned Behavior. A total of 400 students ... -
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)This study was conducted in order to evaluate the influence of relevant factors on Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect factors influencing loyalty of customer are ... -
Factors influencing on employee retention in market research industry
(International University - HCMC, 2015)In the era of globalization, the demand for high skilled employees is increasing all labor market and demand of stronger specific skills make organization face many difficulties to retain current staffs and recruit new ... -
Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ... -
Factors influencing parents' intention to select soft skill training school for their children from 3-11 years old in Ho Chi Minh City An application of Ajzen's theory planning behavior
(International University - HCMC, 2016)Vietnamese is facing a shortage of workers skilled in affective outcomes, especially soft skills. There are some fingers are pointing to the current educational programs from preschool to university for failing to prepare ... -
Factors influencing the adoption of electronic banking in Vietnam
(International University - HCMC, 2015)The research framework are mainly adopted from prior researches based on the extension of Technology Acceptance Model with Theory of Planned Behavior and Trust, Perceived Risk, Perceived Benefit in which 13 constructs ... -
Factors influencing young consumers purchase intention for iOS paid apps - A study in Ho Chi Minh city
(International University - HCMC, 2016)Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ... -
Factors of celebrity endorser determine the advertising effectiveness in cosmetic industry
(International University - HCMC, 2015)Nowadays, celebrity endorsement is one of the strategies which companies apply for their advertisements. This trend has been become popular in every industry in general, and in cosmetic industry in specific. Some researchers ...