Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 112-131 of 229
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The factors effect to brand building effort in small and medium enterprises (SMEs) in Viet Nam
(International University HCMC, Vietnam, 2014)Brand concept has been discussed a lot in many big companies and multinationals. However, in many SME companies, brand management receives little or no attention in the daily run of affairs. Although the owners or director ... -
Factors effecting B2B relationship value: Impirical study of furniture stores
(International University - HCMC, 2016)On the business-to-business (B2B) relationship, the retailer has an important role which connects the producer with customer. This study focused on identifies the factors affecting the relationship value on supplier-retailer ... -
The factors impact to customer satisfaction at Co.op food in Ho Chi Minh City
(International University - HCMC, 2016)This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service ... -
Factors influencing farmer's purchase behavior : The case of UZ45 in Lam Dong province
(International University HCMC, Vietnam, 2013)To understand consumers’ purchase behavior in the case of product UZ45 (fungicide) in Lam Dong province, based on Theory of Reasoned Action, researcher proposed research model and hypotheses. Measurement scales were developed ... -
Factors influencing intention to consume fast food of student in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)This study aimed to explore factors influencing fast food consumption intention of students who study or live in Vietnam National University Village, HCMC by applying Theory of Planned Behavior. A total of 400 students ... -
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)This study was conducted in order to evaluate the influence of relevant factors on Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect factors influencing loyalty of customer are ... -
Factors influencing on employee retention in market research industry
(International University - HCMC, 2015)In the era of globalization, the demand for high skilled employees is increasing all labor market and demand of stronger specific skills make organization face many difficulties to retain current staffs and recruit new ... -
Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ... -
Factors influencing parents' intention to select soft skill training school for their children from 3-11 years old in Ho Chi Minh City An application of Ajzen's theory planning behavior
(International University - HCMC, 2016)Vietnamese is facing a shortage of workers skilled in affective outcomes, especially soft skills. There are some fingers are pointing to the current educational programs from preschool to university for failing to prepare ... -
Factors influencing the adoption of electronic banking in Vietnam
(International University - HCMC, 2015)The research framework are mainly adopted from prior researches based on the extension of Technology Acceptance Model with Theory of Planned Behavior and Trust, Perceived Risk, Perceived Benefit in which 13 constructs ... -
Factors influencing young consumers purchase intention for iOS paid apps - A study in Ho Chi Minh city
(International University - HCMC, 2016)Till 2016, the blooming in growth of mobile technology and its relative industries has not been stopped; the Applications industry is also expanded increasingly. This new marketing environment brings several new occasions ... -
Factors of celebrity endorser determine the advertising effectiveness in cosmetic industry
(International University - HCMC, 2015)Nowadays, celebrity endorsement is one of the strategies which companies apply for their advertisements. This trend has been become popular in every industry in general, and in cosmetic industry in specific. Some researchers ... -
Factors that influence purchasing decision of consumers in Vietnam passenger car market
(International University - HCMC, 2016)Automobile is one of the most important industries that are becoming more turbulent since the last decade; however manufacturers do not conduct formal studies on understanding consumer buying behaviours. In this research, ... -
Family doctor service in Vietnam an investigation of factors affecting customer satisfaction and customer loyalty
(International University - HCMC, 2015)General practice or family doctor service has globally developed since the twentieth century. In developed countries, like EU, USA, Canada, Australia, the general practice service has been obtained a lot achievement for ... -
Financial feasibility study of investment new ammonia plant for PVFCCO
(International University HCMC, Vietnam, 2013)The strategy, planning and orientation of Vietnam relating to Ammonia production and the preliminary Ammonia market study have pointed that investing in an Ammonia plant is important at this time and will be a good opportunity ... -
Finding market opportunities for bancassurance in Vietnam
(International University HCMC, Vietnam, 2013)The main objectives of this study to finding market opportunities for bancassurance in Vietnam. Identify whether or not there are opportunities to sell insurance product through the banks. Investigating the insurance ... -
Firm performance and the gender of CEOS - A comparative study on Vietnam Stock Market
(International University - HCMC, 2016)Picture on the business case in finance for gender of CEOs, the thesis reviewed whether CEO gender has a positive or negative impact on firm performance, then making comparison between female CEO firms and male CEO firms, ... -
Firm performance under balanced scorecard approach and firm value: A case of non - financial companies listed in Ho Chi Minh stock exchange (HOSE), Viet Nam
(International University - HCMC, 2015)The research was conducted to study the relationship between firm performance measured by using Balanced Scorecard (BSC) approach, and firm value (measured by Tobin’ Q). Specifically, the aim of the study is to measure the ... -
Foreign tourists' perspectives on the image of Ho Chi Minh City as a travel destination
(International University - HCMC, 2016)Ho Chi Minh City, a well-known South East Asia city, has attracted millions of foreign visitors yearly. However, many opinions from international travelers shared about their negative issues when they visited this city ... -
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This study aims to define whether there is a possible gap between brand identity and brand image of VNU-HCM. By calculating the level of alignment between brand image with brand identity in terms of six dimensions: brand ...