Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 13-32 of 229
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Assessment of technology transfer capability and R&D capability : The case study of Vietnamese food enterprises
(International University HCMC, Vietnam, 2013)Nowaday, Technology Improvement through TT and R&D activities is condition for enterprises in Food Processing Industry (FPI) to compete in open market. If enterprises can access their own capability, they can find the ... -
ATTITUDES TOWARD ADVERTISING ON THE OVER - THE - TOP MESSAGING PLATFORM
(International University - HCMC, 2015)Today, organizations and individuals are likely changing the way of running business and marketing before due to the rapid change in Internet innovation as well as communication technology. These advances makes mobile ... -
Barriers to knowledge sharing - An empirical study in software industry in HCMC
(International University HCMC, Vietnam, 2012)Knowledge is critical resource and the source of competitive advantage of companies. It is very hard to capture, utilize and share because most of it is stored in people’s mind and embedded in processes, technologies and ... -
Board characteristics, board responsibilities and firm performance : Evidence from Vietnam's stock market
(International University HCMC, Vietnam, 2013)This thesis examines the relationship between Responsibilities of Board and firm performance. To examine mentioned relation, we develop an instrument to assess the Board responsibilities practices that Based on the Asean ... -
Business strategy for sugar company: The case of Bien Hoa sugar joint stock company
(International University - HCMC, 2015)A company always has to face with many opportunities and threats when external environment changes. Bien Hoa sugar Joint Stock Company is not beyond the rule. There are a lot of opportunities and threats the company has ... -
Capital structure and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)Capital structure decisions have been the most significant decisions to be taken by any business organization for maximization of shareholders wealth and sustained growth. The study examines the relationship between ... -
Challenges in developing sust ainable social enterprises - A case study of vocational training enterprises in Ho Chi Minh city
(International University - HCMC, 2015)The concept of social enterprise has been widespread around the world and now become a significant social movement in Vietnam. Among various sectors that social enterprises are contributing, vocational training sector is ... -
Co-production and customer loyalty in training services
(International University - HCMC, 2015)The vocational training system in Vietnam has been continued to grow strongly with high competition, especially, particularly in the private sector. Trianing centers have started to focus on new marketing techniques such ... -
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ... -
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)Technology have been applied in many fields such as criminal investigation, businesses, and especially in marketing to reach millions of targeted customers. As a research that Kantar Media Vietnam conducted in the nation’s ... -
Corporate governance and firm performance : Evidence from financial institutions in Vietnam
(International University HCMC, Vietnam, 2012)This study is to analyze and evaluate the corporate governance practices in financial institutions (FI’s) in Vietnam, including 37 Commercial Joint Stock Banks, 16 Insurance Corporations and 7 Finance Joint Stock companies. ... -
Corporate governance and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)In this thesis, I examine three corporate governance related issues, namely, the determinants of corporate governance (leadership structure, board composition and board size), the relationship between corporate governance ... -
Corporate governance, state ownership and performance : Evidence from Vietnamese joint stock credit institutions
(International University HCMC, Vietnam, 2013)It is generally agreed that in a joint stock credit institution, beside financial indicators; Corporate Governance and ownership play fundamental roles in JSCI operation and overall performance. In Vietnam, there are several ... -
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ... -
Cross-autocorrelation in Vietnam stock market
(International University HCMC, Vietnam, 2012)Evidence of cross-autocorrelation is found for the Vietnam stock market during the period 2006-2012. However, the ability of lagged returns on high volume to predict current returns on low volume portfolio is not better ... -
Culture and entrepreneurship intention of the youth in Vietnam
(International University HCMC, Vietnam, 2013)Entrepreneurship is considered as the main source of economic development, poverty reduction and job creation. There are many researches on the world has been studied this field for long time, however, the concept of ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ... -
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ...