Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 142-161 of 229
-
The impact of credit ratings on capital structure (The case of listed companies on hose)
(International University HCMC, Vietnam, 2014)This research aims to examine the impact of credit ratings influencing the capital structure of listed enterprises on Hochiminh Stock Exchange. The research data were collected from 239 listed enterprises over the period ... -
The impact of facebook brand page on customer purchase intention - The case of maybelline Newyork - Vietnam
(International University - HCMC, 2015)Together with the growth of internet as well as social networking sites, Facebook fanpage becomes a powerful tool for marketers to create an online brand community for building and developing the relationship between brands ... -
The impact of green awareness and product perception on purchase intention: A study of green cosmetic product in Ho Chi Minh city
(International University - HCMC, 2015)Customer loyalty plays a very important role in business because it contributes greatly to the success of a company in the competitive market nowadays. In case of fresh milk market, TH true MILK is a new brand, which has ... -
Impact of internet service on customer satisfaction in Vietcombank - A case study of Vietcombank Binh Tay Branch
(International University HCMC, Vietnam, 2014)The purpose of this study is to explore the internet banking service dimensions that will have the impact on customer satisfaction of Vietcombank customers. A quantitative research is applied with survey questionnaires ... -
The impact of participative leadership on employee's commitment and organizational citizenship behavior of officers in Ho Chi Minh city
(International University - HCMC, 2017)Nowadays, the trend to democracy is becoming increasingly more popular, and leadership management is not outside this scope. The participative leadership is evaluated as one of efficient leadership styles that can be widely ... -
The impacts of atmospheric environments to repurchase intention in fast food reataurants
(International University - HCMC, 2015)Nowadays, restaurant business owners not only focus on delicious food menu, they also shift their attention on the atmospheric environments to make their physical facilities become more attractive to customers. Various ... -
Impacts of microcredit on living conditions of selective low income households in Ho Chi Minh city from 2009 to 2015
(International University - HCMC, 2016)This thesis examines the impacts of microcredit provided by official microfinance institutions on living conditions of low income households in Ho Chi Minh City from 2009 to 2015. The low income households include poor and ... -
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)This study attempts to identify the relationship between six components of service-dominant orientation and customer satisfaction, and to investigate the effect of customer satisfaction on repurchase intentions of customers ... -
The implication of tariff reduction in trans-pacific partnership on textiles & garment industry in Vietnam
(International University - HCMC, 2016)There are heated debates about how Vietnam will be affected by the Trans-Pacific Partnership but there is a lack of study that focuses on the industrial characteristics of Vietnam, especially on the key industry in this ... -
Improve service quality in claim and denunciation of Dong Nai inspectorate
(International University - HCMC, 2014)Service quality is a vital concept that all firms pay attention. It is an important for each organization to know how to measure the service quality. On the other hands, it is difficult to find out whether customers are ... -
Improving employee engagement in central group
(International University - HCMC, 2016)The purpose of this research is to improving employee engagement at Central Group, as the organization performance decreasing due to high turnover and related issues such as low loyalty and productivity. This exploratory ... -
Improving the competitiveness of Vietnamese joint stock commercial banks
(International University HCMC, Vietnam, 2013)There are four main chapters in this thesis. In chapter one, we will study some theories model of competitiveness evaluation, and then to construct a research model or a measuring tool for evaluating the competitiveness ... -
Influence of management competence on personal work effectiveness of middle managers
(International University HCMC, Vietnam, 2013)To become a professional Middle Manager, each manager must always study and practice knowledge, professional skills, management competences, positive attitude and good practices in their career. With the desire to gain ... -
The influence of organizational culture on employee commitment in german companies in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is to examine the influence of organizational culture factors on employees‘ organizational commitment. The organizational culture that investigates in this research was consist of six dimensions ... -
The influence of product quality and service quality on customer satisfaction - A study of KPHT Gold shops
(International University - HCMC, 2015)The purpose of the study was to indicate the influence of product quality and service quality on customer satisfaction and the research also revealed differences between gender and income with respect to customer ... -
Influencing factors of consumer's purchasing intention towards group buying website
(International University HCMC, Vietnam, 2012)Starting from a simple business concept, group buying via websites has been became a successful business model and expanded dramatically around the world. There are a lot of research have been conducted about this topic ... -
The infuence of mall environment on customers patronage intention
(International University - HCMC, 2015)For decades, shopping is not just obtaining tangible products but also experience and enjoyment, especially shopping at the mall. Therefore, retailers have tried to create an attractive mall environment by using different ... -
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)The research of “Intention to avoid smoking of Vietnamese adolescent” was conducted under circumstance that smoking situation has been becoming alarmingly, especially in recent years in Viet Nam. It has a lot of bad effects ... -
Job satisfaction and job performance: A company's justice policy approach in Ho Chi Minh City
(International University - HCMC, 2015)The purpose of the study was to explore the influences of organizational justice on employee’s job satisfaction and performance. The research used quantitative research method for testing Structural Equation. The hypothesized ...