Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 155-174 of 229
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Influence of management competence on personal work effectiveness of middle managers
(International University HCMC, Vietnam, 2013)To become a professional Middle Manager, each manager must always study and practice knowledge, professional skills, management competences, positive attitude and good practices in their career. With the desire to gain ... -
The influence of organizational culture on employee commitment in german companies in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is to examine the influence of organizational culture factors on employees‘ organizational commitment. The organizational culture that investigates in this research was consist of six dimensions ... -
The influence of product quality and service quality on customer satisfaction - A study of KPHT Gold shops
(International University - HCMC, 2015)The purpose of the study was to indicate the influence of product quality and service quality on customer satisfaction and the research also revealed differences between gender and income with respect to customer ... -
Influencing factors of consumer's purchasing intention towards group buying website
(International University HCMC, Vietnam, 2012)Starting from a simple business concept, group buying via websites has been became a successful business model and expanded dramatically around the world. There are a lot of research have been conducted about this topic ... -
The infuence of mall environment on customers patronage intention
(International University - HCMC, 2015)For decades, shopping is not just obtaining tangible products but also experience and enjoyment, especially shopping at the mall. Therefore, retailers have tried to create an attractive mall environment by using different ... -
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)The research of “Intention to avoid smoking of Vietnamese adolescent” was conducted under circumstance that smoking situation has been becoming alarmingly, especially in recent years in Viet Nam. It has a lot of bad effects ... -
Job satisfaction and job performance: A company's justice policy approach in Ho Chi Minh City
(International University - HCMC, 2015)The purpose of the study was to explore the influences of organizational justice on employee’s job satisfaction and performance. The research used quantitative research method for testing Structural Equation. The hypothesized ... -
Key areas, causes of FDI firm performance in Binh Duong industrial zones a qualitative approach
(International University HCMC, Vietnam, 2014)This paper investigates the current issues of FDI firm in Binh Duong industrial zone, Vietnam. By conducting an extensive qualitative study comprised of 11 in-depth interviews with Executive managers and general director, ... -
The key factors affecting the purchasing decision of educational organizations in VietNam
(International University - HCMC, 2015)Education is the top priority sector of Vietnam government, every year the budget for education is 20% of the total state budget, it is about 6.600 billion VND in 2013 and 6.000 billion VND in 2014. Finding what factors ... -
Key factors influencing willingness to buy domestic garment
(International University - HCMC, 2017)This study deployed quantitative method as major approach for discovering the relative factors that influencing domestic garment consumption. These factors are consumer ethnocentrism, product judgment, propaganda, value ... -
The key loyalty to usage internet banking of individuals in Hochiminh city, Vietnam
(International University HCMC, Vietnam, 2013)Purpose - The aim of this research is to explore key antecedents that affect the customer usage intention of internet banking service in Hochiminh city of Vietnam. Design/methodology/approach - A quantitative research ... -
Knowledge sharing behavior of employees : A self determination viewpoint - The case of it companies in Ho Chi Minh city
(International University - HCMC, 2017)This research, based on self-determination theory, tests a model that explains motivations that have impact on knowledge sharing behaviors of employees. Totally, 396 respondents participated in the survey. The result showed ... -
A logistic regression of macroeconomic factors to stock index supporting investor purchasing decision - The case study of Ho Chi Minh stock exchange market (Hose)
(International University - HCMC, 2016)From 2008 to 2014, the Vietnam stock market was demonstrated as sensitive place of investment, not only the potential investors lacked off capability to use the information, but also the available investors rarely use it ... -
Logistics service providers' environmental management
(International University - HCMC, 2016)The purpose of this thesis is to give a full description of logistics service providers’ environment management. The purpose is also to discuss the role of logistics service providers’ environment management in their ... -
Macro determinants of nonperforming loans and stress testing application on Vietnam banking sector
(International University - HCMC, 2014)This study investigates the relationship between several macroeconomic factors and the nonperforming loan ratio in Vietnam banking system by using three panel regression models including Pooled OLS, the Fixed-effect model ... -
Managerial factors influencing productivity of manufacturing industry - The case of mechanical industry
(International University - HCMC, 2016)Productivity is considered key element for companies to gain competitive advantage in manufacturing industry, especially in mechanical industry. Various research papers have pointed out the importance of productivity and ... -
Measuring brand equity index in paper industry : The case of double a international network company limited
(International University HCMC, Vietnam, 2013)Powerful brands create meaningful images in the minds of customers (Keller, 1993), with brand image and reputation enhancing differentiation and having a positive influence on buying behavior (Gordon et al., 1993; McEnally ... -
Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city
(International University - HCMC, 2015)This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was ... -
Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)Service quality of the maternity hospital is been perceived as an important factor for customer satisfaction. The aim of this study is to analyze the customer satisfaction about service quality of the maternity hospital. ... -
Measuring the customer satisfaction on internet banking using at Vietnam joint stock commercial bank for industry and trade in Ho Chi Minh city
(International University - HCMC, 2014)This research empirically examines Customer Satisfaction (CS) with internet banking (IB) service quality in VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE (Vietinbank). It applies deductive approach. The study ...