Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 195-214 of 229
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Relationship between the salesperson's ethical behavior & customer's satisfaction : The case of mercedes benz Vietnam
(International University HCMC, Vietnam, 2013)Salesperson’s ethical behavior plays a critical role in the formation and maintenance of long-term relationship (Gundlach and Murphy, 1993; Roman and Ruiz, 2005) and has a significant effect on customer satisfaction. ... -
Relationship between working capital management and firm's performance : Evidence from listed companies on hose
(International University - HCMC, 2014)The objective of the research presented here is to study the relationship of working capital management and the performance of listed Vietnamese firms for the period from 2008 to 2012. The writer collects and finalizes a ... -
A research of debt maturity structure of manufacring companies listed on hose
(International University HCMC, Vietnam, 2014)This study investigates the relationship between several macro economic as well as firm specific factors that affect the debt maturity structure of a company by applying Least Square Dummy Variable regression model . The ... -
A research on factors influencing consumer’s purchase intention of Sony internet television 2013
(International University - HCMC, 2014)The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013. As the current situation of television market, consumers are offered with various brands of ... -
Service quality and its relationship with customer satisfaction towards customer loyalty : A case of Ila Vietnam
(International University - HCMC, 2015)Customer satisfaction has been a subject of great interest to organizations and researchers alike. In recent years, organizations are obliged to render more services in addition to their offers. The quality of service has ... -
Staff satisfaction and sense of commitment to PetroVietnam research and development center for petroleum prosessing (PVPRO)
(International University HCMC, Vietnam, 2012)This study aims to analyse factors that effect to satff‟s satisfaction and sense of comitment to PVPro with the two proposed models: (1) The indirect impact factor to staff engagement through their satisfaction and (2) The ... -
Strategic choices for Cathay Life Insurance to compete in Vietnam market
(International University - HCMC, 2016)Vietnam is one of the most potential markets for insurance business to develop strongly in the near future.The objectives of this study are to propose a strategy for Cathay Life insurance competing in the market, as well ... -
Student's satisfaction towards service quality : A case of Hochiminh city university of technical education
(International University HCMC, Vietnam, 2013)In education, quality is all about systems that lead to good academic culture, excellent academic results, progressive and adaptive management, clean administration and prominent profile of outgoing students. Thanks to ... -
The study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics companyThe study of customer satisfaction and customer retention in marine freight forwarding service: A case of Saigon newport (SNP) logistics company
(International University - HCMC, 2015)Along with the rapid development of globalization and international economic integration, the freight forwarding industry in Vietnam also grows dramatically with the appearance of more and more logistics companies provide ... -
A study of factors affecting student satisfaction at public colleges Ho Chi Minh city
(International University - HCMC, 2015)Public colleges in Ho Chi Minh City like other businesses operate in a competitive environment. Knowing how to satisfy their students who are their primary customers is important because it can lead to future business. The ... -
A study of factors influencing student's choice of FPT university
(International University HCMC, Vietnam, 2013)The purpose of this study was to explore the factors influencing student’s choice of university. This study also compared the most influencing factors among students by grade 12 GPA, living area and household income. ... -
The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ... -
A study on customer loyalty towards e-payment service at HSBC bank (Vietnam)
(International University - HCMC, 2013)The purpose of this study is to research how loyal HSBC customers are towards e-payment provided by the Bank and how factors affect customer loyalty, helping the Bank have an insight to its e-payment viewed in customers‟ ... -
A study on customer's extent of using EPS via perceived trust and perceived security at Vietinbank
(International University - HCMC, 2015)It is often believed that good security improves trust, and that the perception in trust and security will eventually affect the decision of customers in keep using electronic commerce. In fact, customer’s perceived security ... -
Study on factors infuencing the decision to study abroad for Vietnamese student
(International University HCMC, Vietnam, 2014)The purpose of this study was to explore the factors influencing student’s decision to study abroad. This study also compared the most influencing factors to their decision. The synthesis model is developed to aim explanation ... -
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ... -
A study on men's purchase intention of Korea cosmetics in HCM City - Vietnam market
(International University - HCMC, 2016)In this thesis, we focus on exploring the factors influencing purchase intention of male in purchasing Korea cosmetic products in Viet Nam, particularly in Ho Chi Minh City. In addition, the possible impacts of cosmetic ... -
A study on the factors affecting worker job satisfaction at Saigon development corporation (SDC)
(International University HCMC, Vietnam, 2012)The problem was that SDC Company is in the labor shortage situation; the status of giving up, and frequency change work, the turnover rate is relatively high and occurs in the highly order time. Thus, the company faced ... -
Study on the loyalty of employees at thousand crane Vietnam
(International University - HCMC, 2017)This study provides us vision relate on the practical rather than merely theorizing about what might be affective to employee loyalty. It bases on Factors Affecting Employee Retention: A Comparative Analysis of two ... -
Success factors influencing Vietnam's textile & garment export capabilities to Japan
(International University HCMC, Vietnam, 2014)There have been a large number of studies on Vietnamese textile and garment industry due to the fact that this is one of the largest export industries of the economy. However, only few studies have been found on the topic ...