Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 26-45 of 229
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Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ... -
Cross-autocorrelation in Vietnam stock market
(International University HCMC, Vietnam, 2012)Evidence of cross-autocorrelation is found for the Vietnam stock market during the period 2006-2012. However, the ability of lagged returns on high volume to predict current returns on low volume portfolio is not better ... -
Culture and entrepreneurship intention of the youth in Vietnam
(International University HCMC, Vietnam, 2013)Entrepreneurship is considered as the main source of economic development, poverty reduction and job creation. There are many researches on the world has been studied this field for long time, however, the concept of ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)Purpose – This research is carried out to find out main factors contributing on the customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market and discover the relationship of it towards return intention ... -
Customer switching behavior in credit card service in Vietnamese retail banking sector
(International University - HCMC, 2015)In order to maintain a position and market share in the intense market, the banks have to deploy the strategies to enhance customer loyalty and reduce customer exit and also to become more competitive. Customers have more ... -
Customer-based perspective of business - to - busniess relationship quality in domestic rice supply chain networks of south Vietnam
(International University - HCMC, 2016)Relationship quality in business is an important construct in relationship marketing, and an important kind of intangible asset of a company. The purpose of this study is to identify the main components of relationship ... -
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)Today, ATM (automated teller machine) card is just like a friend for everybody in Vietnam. This is one of the best services provided by the banking industry to every one having an account in a bank. There is a direct ... -
Determinants of customer loyalty in retail banking : A case study of BIDV's branches and transaction offices in Lam Dong province
(2014-05-14)Purpose: Customer loyalty plays important role in retail banking because of its high interaction with customers. When the market is increasingly competitive, especially in the context of economic recession, more and more ... -
Determinants of customer satisfaction : An empirical study in fast food franchises in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is about to find out how fast food consumers satisfied by their preferred fast food franchises as well as to explore the most influencing factors of customer satisfaction. Theoretical framework of ... -
Determinants of customer satisfaction in fine dining restaurants in Ho Chi Minh City
(International University - HCMC, 2016)This study examines the relationships among service quality, food quality, ambience of fine dining restaurant (predictors), guest satisfaction (mediating variable) and guest’s word-of-mouth intentions (outcome). Although ... -
Determinants of customers satisfaction in higher education - the case of Foreign Trade University, HCNC
(International University - HCMC, 2015)This research examines the factors influencing higher education customer satisfaction offered at Foreign Trade University perceived by students. The examination is based on the HedPERF model includes Non-academic aspects, ... -
Determinants of dividend payout ratio: Evidence from listed companies on Ho Chi Minh stock market
(International University HCMC, Vietnam, 2014)The main purpose of this paper research is to find out the association between dividend policy and financial leverage, investment, risk, corporate tax, liquidity, size, structure of asset, sale growth, cash flow, market-to-book ... -
Determinants of dividend payout ration: A comparative study of industries in Viet Nam
(International University - HCMC, 2015)The determinants of dividend payout ratio must be the most debated topics within corporate finance and some researchers also considered it like an unsolved puzzle. There are a lot of researches have been conducted, but it ... -
Determinants of employee creativity in Marketing
(International University - HCMC, 2015)Employee creativity nowadays is the main competitive advantage of any organizations in the hi-tech and knowledge-based economy. The study aims to investigate what extend the personal and contextual factors impact employee ... -
Determinants of inter-organizational relationship success between a Vietnam apparel manufacturer and their business partners - A case of Vietnam's apparel industry
(International University - HCMC, 2016) -
The determinants of online shopping customer satisfaction - an empirical study in Ho Chi Minh city
(International University - HCMC, 2015)Starting from the popular of Internet and Social network, e-commerce and online shopping has become a successful business model and expanded in Vietnam and worldwide. Many of researches in this topic have been conducted ... -
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)Customers are key asset of organization and customer loyalty plays important role in business survival. Especially, in Information Technology (IT) industry, business customers seem to be easy to switch many suppliers because ... -
Determining factors influencing risk perception and consequences on sales management activities of companies in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The research investigates factors, which include ICT infrastructure, customer behaviour, market potential, competitor, partner opportunism and skilled labor force influencing the risk perceptions of businesses operating ... -
The direct and indirect effects of times of visits, length of stay, push and pull factors on tourist loyalty through the mediation of tourist destination satisfaction - A study of international leisure tourists in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The purpose of this research is to examine empirically the causal relationships among travel motivations, number of visits, length of stay, destination satisfaction and tourist loyalty of international leisure tourists in ...