Browsing Master of Business Administration, Economics, Finance and Accounting by Issue Date
Now showing items 41-60 of 229
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Measuring brand equity index in paper industry : The case of double a international network company limited
(International University HCMC, Vietnam, 2013)Powerful brands create meaningful images in the minds of customers (Keller, 1993), with brand image and reputation enhancing differentiation and having a positive influence on buying behavior (Gordon et al., 1993; McEnally ... -
Motivations and barriers of Vietnamese students towards distance education
(International University HCMC, Vietnam, 2013)Distance education has a long history in over the World. Thank to the modern technology, especially the Internet, there are many great and useful applications for it. Distance education is also provided by few universities ... -
Customer satisfaction and loyalty after service failure and recovery : A study in restaurant industry in Ho Chi Minh city of Vietnam
(International University HCMC, Vietnam, 2013)This research was conducted to examine the evaluation of customers towards result of service recovery of organizations. In this paper the three justice dimensions was employed to explain the customer satisfaction after ... -
Factors influencing local customer loyalty, case : Low cost airline Vietjet air in Vietnam
(International University HCMC, Vietnam, 2013)This study was conducted in order to evaluate the influence of relevant factors on Customer Loyalty of Vietnam low cost airline, VietjetAir. The direct factors and indirect factors influencing loyalty of customer are ... -
The effect of size and growth on leverage : Evidence in the fishery and real estate industry in Vietnam
(International University HCMC, Vietnam, 2013)The study analyzes the factors determining the capital structure of the Vietnam enterprises. The analysis grounds on M&M, the agency theory, trade-off theory and the pecking order theory. In particular, the study provides ... -
Effectiveness of inter-organizational relationships between Vietnamese travel companies and their tourist partness
(International University HCMC, Vietnam, 2013)This study was targetted to identify the factors affecting the IORs effectiveness which was defined as the generation of satisfaction by the parties involved in it as a result of the achievement of performance expectations. ... -
Consumer attitude toward the use of e-commerce in Ho Chi Minh city : A case study of Thegioididong.com
(International University HCMC, Vietnam, 2013)As an inevitable trend of the globalization process, E-commerce has become an indispensable part of today’s modern economy due to its benefits brought to consumers and businesses, including lower transaction costs, greater ... -
Perceived barrier (s) to venture capital and private equity funding in Vietnam : With a focus on the it sector
(International University HCMC, Vietnam, 2013)Venture Capital and Private Equity (VC&PE), an alternative financing channel for Small and Medium-sized Enterprises (SMEs)1, has been developed in North America and EUROPE in the mid-20th century but has not appeared in ... -
Factors affecting the customer's purchase intention : The case of online groupon (online purchasing group) in HCMC
(International University HCMC, Vietnam, 2013)Starting from a simple business concept, group online purchasing has become a successful business model and expanded worldwide. A number of researches in this topic have been conducted in various countries however only ... -
Factors influencing farmer's purchase behavior : The case of UZ45 in Lam Dong province
(International University HCMC, Vietnam, 2013)To understand consumers’ purchase behavior in the case of product UZ45 (fungicide) in Lam Dong province, based on Theory of Reasoned Action, researcher proposed research model and hypotheses. Measurement scales were developed ... -
The determinants impact on opening and using ATM account
(International University HCMC, Vietnam, 2013)Today, ATM (automated teller machine) card is just like a friend for everybody in Vietnam. This is one of the best services provided by the banking industry to every one having an account in a bank. There is a direct ... -
Explore a winning sales approach for hospitality industry in Vietnam
(International University HCMC, Vietnam, 2013)Explore a winning sales approach for hospitality industry in Vietnam -
Perception of students on employability skill for their successful career
(International University HCMC, Vietnam, 2013)Employability skill, even though has become an important issue in higher education worldwide, in Vietnam it has been emerging only in the last few years. The study’s purposes are to analyze how students shape their perceptions ... -
Exploring the factors affecting purchase intention of smartphones : A study of office workers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)It is clearly to say that mobile technology plays a crucial role in how the world communicates, whether in individual settings or a business. Smartphones have gradually reducing the people’s dependence of computers or ... -
Corporate governance, state ownership and performance : Evidence from Vietnamese joint stock credit institutions
(International University HCMC, Vietnam, 2013)It is generally agreed that in a joint stock credit institution, beside financial indicators; Corporate Governance and ownership play fundamental roles in JSCI operation and overall performance. In Vietnam, there are several ... -
Corporate governance and firm performance of listed companies in Vietnam
(International University HCMC, Vietnam, 2013)In this thesis, I examine three corporate governance related issues, namely, the determinants of corporate governance (leadership structure, board composition and board size), the relationship between corporate governance ... -
The influence of organizational culture on employee commitment in german companies in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)The aim of this study is to examine the influence of organizational culture factors on employees‘ organizational commitment. The organizational culture that investigates in this research was consist of six dimensions ... -
Finding market opportunities for bancassurance in Vietnam
(International University HCMC, Vietnam, 2013)The main objectives of this study to finding market opportunities for bancassurance in Vietnam. Identify whether or not there are opportunities to sell insurance product through the banks. Investigating the insurance ... -
Improving the competitiveness of Vietnamese joint stock commercial banks
(International University HCMC, Vietnam, 2013)There are four main chapters in this thesis. In chapter one, we will study some theories model of competitiveness evaluation, and then to construct a research model or a measuring tool for evaluating the competitiveness ... -
Performance of the Vietnam listed real estate sector 2007-2012
(International University HCMC, Vietnam, 2013)This thesis analyze the performance of Vietnam listed real estate sector through examine the impact of chosen factors on performance measures. The research use an unbalanced panel of 61 listed real estate enterprises on ...