Browsing Master of Business Administration, Economics, Finance and Accounting by Author "Bao, Vuong The"

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    • Analyzing factors affecting customer loyalty - The case of Vissan 

      Bao, Vuong The (International University - HCMC, 2016)
      This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ...