Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Customer -- Relations"
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Relationship between the salesperson's ethical behavior & customer's satisfaction : The case of mercedes benz Vietnam
(International University HCMC, Vietnam, 2013)Salesperson’s ethical behavior plays a critical role in the formation and maintenance of long-term relationship (Gundlach and Murphy, 1993; Roman and Ruiz, 2005) and has a significant effect on customer satisfaction. ...