Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Customer satisfaction ; Factors influencing"
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Factors influencing on Vietnamese young customer satisfaction towards revisit intention in McDonald's in Ho Chi Minh city.
(International University - HCMC, 2015)The purpose of this study is to examine the factors of brand awareness, food quality, service quality, restaurant environment and price that influenced customer satisfaction and revisit intention towards McDonald’s in Ho ...