Browsing Master of Business Administration, Economics, Finance and Accounting by Subject "Tourist industry"
Now showing items 1-9 of 9
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Antecedents of intention to participate in Nha Trang Sea festival - A study among office staffs in ho Chi Minh City
(International University - HCMC, 2015) -
Critical factors of hotel loyalty program in Luxury Hotels
(International University - HCMC, 2016)Over the past years, customer retention is recognized as one of key success factor and customer loyalty concept has pervaded several industries (Lewis, 1997). Nasution and Mavondo (2008) proposed that among hospitality ... -
The direct and indirect effects of times of visits, length of stay, push and pull factors on tourist loyalty through the mediation of tourist destination satisfaction - A study of international leisure tourists in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The purpose of this research is to examine empirically the causal relationships among travel motivations, number of visits, length of stay, destination satisfaction and tourist loyalty of international leisure tourists in ... -
Effects of local food on tourist's recommendations and revisit intentions : The case in Ho Chi Minh city
(International University - HCMC, 2015)This research studied about the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took the case study in Ho Chi Minh city and proposed ... -
Foreign tourists' perspectives on the image of Ho Chi Minh City as a travel destination
(International University - HCMC, 2016)Ho Chi Minh City, a well-known South East Asia city, has attracted millions of foreign visitors yearly. However, many opinions from international travelers shared about their negative issues when they visited this city ... -
The impacts of perceived service-dominant orientation dimensions on customer satisfaction, leading to repurchase intentions : A study of package tour sector.
(International University - HCMC, 2016)This study attempts to identify the relationship between six components of service-dominant orientation and customer satisfaction, and to investigate the effect of customer satisfaction on repurchase intentions of customers ... -
The study of factors that affect organizations repurchase intention towards tour choice in Ho Chi Minh City
(International University - HCMC, 2016)The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also ... -
Testing cultural tourism typology and implications for marketing strategies - A case of Ho Chi Minh city
(International University - HCMC, 2017)Tourism has been an important industry in Vietnam’s economy, which annually contributes about 280,000 billion VND to Vietnam’s GDP. The number of tourists visiting Vietnam is increasing over the years. Owning lots of ... -
Tourist satisfaction: antecedents and consequences a study of package tours at Ninh Thuan
(International University HCMC, Vietnam, 2014)Tourists’satisfaction is the most important thing in tourism industry, and Package tours are the most choosen type for traveling of tourists in Vietnam. This research identify factors influencing tourist satisfaction to ...