| dc.description.abstract | The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and evaluate the direct and indirect impacts of those on the overall satisfaction through perceived quality and perceived value. The factors of natural and cultural environment, destination image, local cuisine, safety and security, price and negative attributes were found and tested. All foreign tourists visiting HCMC will be considered as target population. There was no limit to certain levels of gender, age, education level, nationality and occupation. This study employed a casual research design with the quantitative approach, the data collected from the survey was analyzed by statistics techniques such as exploratory factor analysis, descriptive statistics, multiple regression and path analysis. The findings showed that natural and cultural environment and safe and security were the most two important direct determinants to satisfy foreign tourists. Besides, HCMC‟s negative attributes should also be paid attention to because those would negatively make the direct effects to foreign visitor satisfaction. On the other hand, local cuisine, price and destination image indirectly affected to tourist satisfaction through perceived value and perceived quality.
Keywords: foreign visitor satisfaction, foreign tourist satisfaction, perceived value of foreign tourists, perceived quality of foreign tourists, perceived value of foreign visitors, perceived quality of foreign visitors, natural and cultural environment, local cuisine, destination image, price, safety and security, negative attributes. | en_US |
