A research on factors influencing consumer’s purchase intention of Sony internet television 2013

Abstract

The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013. As the current situation of television market, consumers are offered with various brands of internet televisions which are produced and inter-grated in many different attributes which can bring consumers confused knowledge. Consumers need to be wise and aware of their real demand among those kind of products. This study contributes to a better understanding of the influence of real factors influencing on consumers intention of Sony Internet television 2013 in Ho Chi Minh City & Hanoi. Research methods used to test the hypotheses that quantitative methods with questionnaire survey and sample size n = 298. Scale was assessed by Cronbach’s alpha analysis and exploratory factor analysis (EFA) to examine the reliability and validity. The author also has some suggestions for future study of related topic. Keywords: Purchase intention, consumers' behavior, Sony Internet Television