| dc.description.abstract | This study aims at discovering and adjusting the quality service scale in convenience store, and finding the level of customer satisfaction with quality service at Co.op Food in Ho Chi Minh City. Based on theories of service quality in supermarket, entertainment service and measuring scales adopted for foreign and local supermarket are applied to Co.op Food convenience store. Based on factor analysis and multiple linear regression methods with 240 valid samples, the study finds that the customer satisfaction has positive relationship with six factors (reliability, responsiveness, effectiveness, empathy, tangible and price). The research result obtained to help executives evaluate the advantages and disadvantages of Co.op Food convenience store. And then managers have the strategies and right policies in their task of decisions on development of new products to enhance the customer experience of service quality.
Keywords: Service quality, Customer satisfaction, Co.op Food convenience store. | en_US |
