| dc.description.abstract | The research investigates factors, which include ICT infrastructure, customer
behaviour, market potential, competitor, partner opportunism and skilled labor
force influencing the risk perceptions of businesses operating in Ho Chi Minh
City and examines how these factors influence businesses‘ risk perception.
Also, businesses‘ response to risk perception through sales force motivation
and marketing activities was examined within the business context in Ho Chi
Minh City. A total of 119 questionnares with businesses‘ managers/owners in
manufacturing and service industries were completed. The result of regression
analysis revealed that there are the relationship between competitor and
perceived risk; the relationship between market potential and perceived risk.
Moreover, the result suggests that business environment characteristics
mentioned above have influenced their perceptions of risks and consequently
companies have sales force motivation and marketing activities
correspondingly.
Key words: Perceived risk, risk perception, ICT infrastructure, customer behaviour, market potential, competitor, partner opportunism, skilled labor force, sales force motivation, marketing activities. | en_US |
