| dc.description.abstract | With the aggressive development of E-commerce in Vietnam in recent years, especially
from Covid-19 period, many traditional manufacturers and sellers, especially in fashion
industry have gradually created its own market in online platforms. Therefore,
manufacturers producing low-carbon goods have participated in this journey with the
desire to have more revenues from e-market. However, the relationship between
manufacturer and online platform in e-commerce supply chain in Vietnam seems fragile
as e-platforms rarely cares about manufacturers ‘profit to make decisions while
manufacturers mostly follow to platform’s policy to give a strategy. This study will
analyze the relationship of two parties by basics model involving altruistic preference
or not to see the impact of each parameter to their decisions. The analysis will be
conducted with the variation of commission charge and purchaser’s awareness to have
a clear view about the online platform impact on manufacturers and how buyers’ factors
impacting on decision of two parties. From the results, setting higher or lower
commission charge would affect to profits of two parties and other parameters such as
service level, investment in minimizing low carbon equipment’s. When purchaser have
higher awareness about environment, most of the parameters would be affected | en_US |
