• The effect of innovation and learning on organizational performance under the influence of environmental regulation 

  Doan, Phi Ngan (2024)

  As the emphasis on the environment grows, businesses are incorporating sustainability concerns to enhance their performance while also promoting sustainability. Based on the Porter Hypothesis, this study evaluates the ...

• Vietnamese Gen Z’s Attitudes And Behaviors Towards Online Music Piracy And Subscription-Based Services 

  Ngo, Ngoc Hong Yen (2024)

  This study aims to examine the attitudes and behaviors of Vietnamese Gen Z towards online music piracy and their willingness to try subscription-based music services. The research will use the Theory of Reasoned Action ...

• The Impact Of Short Fashion-Branded Videos On Creating Engagement, Contributing Engagement, And Purchase Intention Among Vietnamese Generation Z - A Study In Ho Chi Minh City 

  Doan, Kha Uyen (2024)

  This study investigates the impact of short fashion-branded videos on creating engagement, contributing engagement, and purchase intentions among Vietnamese Generation Z in Ho Chi Minh City. The rapid adoption of social ...

• In partial fulfilment of the requirements of the Degree of bachelor of arts in business administration 

  Hoang, Quoc Tuan (2023)

  The study aims to explore which individual psychological factors influence emotional exhaustion via knowledge hiding, thereby giving some suggestions for those as knowledge hiders to avoid such knowledge hiding and to ...

• Factors Influence Consumer Purchase Intention Towards Green Cosmetic Products Among Female Consumer In Hochominh City 

  Tran, Trinh Bao Tran (2024)

  Growing awareness of environmental issues and a shift towards healthier living have influenced consumer preferences, leading to a surge in demand for green cosmetics worldwide. These natural, chemical-free products are ...

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