HCMIU Thesis
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The effect of innovation and learning on organizational performance under the influence of environmental regulation
(2024)As the emphasis on the environment grows, businesses are incorporating sustainability concerns to enhance their performance while also promoting sustainability. Based on the Porter Hypothesis, this study evaluates the ... -
Vietnamese Gen Z’s Attitudes And Behaviors Towards Online Music Piracy And Subscription-Based Services
(2024)This study aims to examine the attitudes and behaviors of Vietnamese Gen Z towards online music piracy and their willingness to try subscription-based music services. The research will use the Theory of Reasoned Action ... -
The Impact Of Short Fashion-Branded Videos On Creating Engagement, Contributing Engagement, And Purchase Intention Among Vietnamese Generation Z - A Study In Ho Chi Minh City
(2024)This study investigates the impact of short fashion-branded videos on creating engagement, contributing engagement, and purchase intentions among Vietnamese Generation Z in Ho Chi Minh City. The rapid adoption of social ... -
In partial fulfilment of the requirements of the Degree of bachelor of arts in business administration
(2023)The study aims to explore which individual psychological factors influence emotional exhaustion via knowledge hiding, thereby giving some suggestions for those as knowledge hiders to avoid such knowledge hiding and to ... -
Factors Influence Consumer Purchase Intention Towards Green Cosmetic Products Among Female Consumer In Hochominh City
(2024)Growing awareness of environmental issues and a shift towards healthier living have influenced consumer preferences, leading to a surge in demand for green cosmetics worldwide. These natural, chemical-free products are ... -
E-Service quality dimensions and their impact on customer satisfaction: Perceived value as a mediator - A case study of online shopping in Ho chi Minh city
(2024)Understanding the fundamental elements of e-service quality and their impact on customer satisfaction is critical for businesses seeking long-term success in the quickly expanding e-commerce landscape. This study looks ... -
Factors Influencing Business Student's Interest In International Working Environment: The Case Of Universities In Ho Chi Minh City
(2024)Aim: The globalized world has been facing rapid changes relating to economics with labor force as an important key leading to success. Pursuing an international career allows employees to take a deep dive into the ... -
Factors Influencing Customers Decision Making Towards Green Hote
(2024)Environmental concerns are consistently a primary focus in contemporary civilization, particularly because of the accelerated growth of the tourism sector following the Covid epidemic, resulting in escalating pollution ... -
Analyzing The Influence Of Fashion Brands' Csr Strategies On Consumer Purchasing Patterns In Vietnam: Emphasizing Sustainable Product Demand Post-Covid-19
(2024)This study examines the impact of CSR on Vietnamese consumers' decisions to purchase sustainable fashion items after the COVID-19 pandemic. The findings reveal that a strong COR associated with CSR initiatives is important ... -
Consumption Values Affecting Tourists’ Booking Intention On Online Travel Agents: A Case Study Of Vietnam
(2024)In recent years, booking lodging online has become a popular trend as it is convenient. This research aims to investigate the factors influencing tourists' booking intentions when using Online Travel Agents (OTAs) in ... -
Impact Of Gamification Campaign Factors On Customer Loyalty Towards E-Wallets: A Case Study Of Momo In Viet Nam
(2024)Technology advancements like gamification tend to have a significant impact on the field of digital financial services, despite possible discrepancies between user expectations and real advantages. Evaluating the effect ... -
The Impact Of Remote Working On Employee’s Productivity And Satisfaction: A Study In The Software Development Industry In Ho Chi Minh
(2024)Purpose: This study examines the effects of remote work in the post-COVID-19 period on worker productivity and satisfaction in the software development sector in Ho Chi Minh City, Vietnam. Methodology: 324 software ... -
Exploring The Impact Of Food Influencer Authenticity On Customer Repurchasing Decisions: A Study Of Omachi And Khoai Lang Thang
(2024)Social media influencers are becoming increasingly popular in brand marketing because of their true and genuine interactions, which establish a sense of connection and familiarity with their audience. This study looks ... -
An Investigation On The Influence Of The Characteristics Of Key Opinion Leaders (Kols) On Generation Z Consumers’ Brand Attitude In Live Streaming Commerce: A Case Study Of Lemonade Cosmetics Brand On Tiktokshop
(2024)The rapid ascent of Live Streaming Commerce (LSC) has introduced an innovative dimension to e-commerce, characterized by real-time social interaction between consumers and live hosts on platforms such as TikTok. This ... -
Customer Inspiration And Impulse Buying Behavior: The Case Of Generation Z In Vietnam
(2024)This study paper investigates at the connection between customer inspiration and impulse purchase behavior among Generation Z customers in Vietnam. Given the increasing expansion of live-streaming commerce and its ... -
Exploring The Drivers Of Purchase Intent In Livestream E-Commerce
(2024)This paper investigates how different elements influence customers' purchase intentions during live-streaming shopping on e-commerce platforms, applying the theory of planned behavior as a framework. The research aims ... -
The Impact Of Interaction Factors On Purchase Intention In E-Commerce Liverstreaming: Does Product Type Matter?
(2024)In the rapidly evolving landscape of e-commerce, integrating live streaming has transformed customer engagement, offering a more dynamic purchasing experience. This research explores the influence of live-streaming ... -
Consumers' Attitudes And Purchase Intention Toward Online Food Delivery (OFD) Applications: A Case Of Shopeefood In Vietnam
(2024)Today, technology is an important factor in the development of a country, helping many industries to excel and bringing about significant changes in various sectors and services. Particularly, the integration of ... -
Factors Affecting Purchase Intention Of Young Consumers Toward Sustainable Clothes
(2024)Nowadays, academics and professionals keep an eye on the problems surrounding sustainable and pro-environmental consumption practices. However, further research is required in the context of developing nations to ...
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