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Dimensions of Luxury Service Personal Values in Confucian Culture – Scale Development and Validation
(2022-09)The global shift of the luxury market across national borders has attracted attention from researchers in recent years. Luxury products are no longer a niche sector for only the wealthy. They have become a prospering ... -
Scale Development For Consumer Cosmopolitanism In Emerging Market: A Study In Vietnam
(2022)This dissertation has scientifically achieved its objectives in developing a measurement instrument for consumer cosmopolitanism in the Vietnamese young market. To justify the construct’s theoretical operationalization, ... -
INVESTIGATING THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON BUSINESS FINANCIAL PERFORMANCE
(2022-05)The link between corporate social responsibility (CSR) and financial performance has been researched for many years, however the findings still show the inconsistences of positive, negative or neutral results. CSR has been ... -
Impact of Residual State Ownership on Privatised Firm Performance: Evidence from Vietnamese Listed Firms
(2022)The rise of state capitalism in the 21st century has reignited research on the impact of state ownership. Current literature indicates that the effect of state ownership onto firm performance may be beneficial in some ... -
Fostering High Performance Through Leadership And Organizational Learning: An Empirical Study Of Tourism Sector
(2023)Today’s global business landscape has been characterized as competitive and multifaceted and organizations are seeking a modern approach to create more values for customers and achieve superior performance. This study ... -
Design and management of a perishable product supply chain in Mekong Delta of Vietnam – a case study of sweetpotato in Vinh Long Province
(2022-09)Not only occupying about 60% of area at Me Kong Delta region and about 12% area of Vietnam, sweet potato in Vinh Long Province has a remarkable production, in terms of quantity which is 67.8% of quantity in Me Kong ... -
Alliance Management Practice For Higher Trust, Commitment, And Inter-Organizational Relationship Performance- A Study Of Travel Companies In Vietnam.
(2024-06)The inter-organizational relationships (IRs) theory existed a long time ago and is very famous in many fields such as societies, economics, policies and administration science (Weber, 1947), in health and welfare agencies ... -
Exploring the mediating role of dynamic capabilities in the relationship between intellectual capital and performance of information and communications technology firms
(2022)With the rise of innovation-driven and Industry 4.0 era, knowledge has become the most important feature in the firm’s value creating process. Academics and practitioners have been devoting their attention to the study ... -
The Influence Of Adaptation Behaviors On Continuance Intention To Use Digital Platforms: The Case Of Ride-Hailing Service In Vietnam
(2023-01)The development of the mobile application-based businesses such as ridehailing services are becoming popular. However, continuance intention to re-use the ride-hailing service has yet to be adequately explored for users, ... -
LEARNING APPROACH AND COMPETENCY IN RELATION TO EMPLOYABILITY IN HIGH TUITION FEE ENVIRONMENTS
(2021)The employability of university graduates has long been an irritating problem in higher education while university tuition fees have been sharply on the rise. The problem could pose a more severe threat to any high-tuition ... -
Antecedents affecting on importer commitment - Case study of Vietnamese importers
(2021)"Commitment" is a term increasingly of interest in Management Studies (Dov and Meni, 2001; A., 2000) Marketing Research (Kim and Oh, 2002) and Export Research (R. and B., 2001), but research "Commitment" in import is ... -
The study of the effect of rebranding practices on brand performance towards customer-focused dimensions - A rebranding case of Big C in the retail industry
(2021)According to this study, corporations are increasingly using greenwashing to stay competitive with their competitors. Using the cognition–affect–behavior (C-A-B) theory, this study investigates Greenwashing's impact ... -
Effects of influencers/celebrities endorsement on consumer buying behavior
(2021)Because of its distinctiveness and the celebrity's appeal, celebrity endorsement has become a popular choice in advertising, with a significant influence on brand recognition and customer behavior. In Ho Chi Minh City, ... -
Linking brand orientation with higher education service quality, university image, student satisfaction and behavioral intention - The case of Vietnam national university Ho Chi Minh city
(2021)Today, as the market for educational services becomes more competitive, higher education institutions place more emphasis on student contentment and enhance institutional image. In both commercial and nonprofit domains, ... -
The effect of social media on green cosmetics purchase intention - A study in Ho Chi Minh city
(2021)Ecological sustainability has become an international phenomenon in the twenty-first century, prompting cosmetic firms to become more environmentally conscious and to advance their ecological product line to satisfy ... -
Being green - Boosting consumer's purchase intention of smart electric scooters
(2021)The increasing concern about the environment has caused the increasing discussion on electric vehicles adoption around the world. By extending the TPB, this study addressed these gaps (1) the effect of perceived ... -
The impact of firm's capital expenditure on working capital management of fast moving consumer goods industry in Vietnam
(2021)"Cash is king" is a phrase often used in business language to highlight the importance of effective working capital management. This is a necessary and sufficient condition for businesses to survive and develop ... -
The effect of board characteristics on bank performance - The case of Vietnamese commercial banks
(2021)The purpose of this research is to look at the effects of board characteristics on bank performance in Vietnam during the period of 2015 to 2019. In particular, there are statistically positive connections between board ... -
The impact of sales promotion on consumer buying behavior in retailing market - A case study of Big C supermarkets in Dong Nai
(2021)Promotion is one of four dimensions in the basic marketing mix in which sales promotion seems to be an instrument that helps businesses to approach customers. Sales promotion has been proved to have an influence on ... -
Factors affecting the customer based retailer brand equity, brand loyalty and the mediating effect of word of mouth - The case of Circle K-a convenience-store chain in Ho Chi Minh city
(2021)The main purpose of this study is to investigate the determinants of consumer-based retailer brand equity and from then explore the impact of Customer based Brand Equity (CBBE) on Brand Loyalty, as well as mediating the ...
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