HCMIU Thesis: Recent submissions
Now showing items 1-20 of 6610
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Antecedents affecting on importer commitment - Case study of Vietnamese importers
(2021)"Commitment" is a term increasingly of interest in Management Studies (Dov and Meni, 2001; A., 2000) Marketing Research (Kim and Oh, 2002) and Export Research (R. and B., 2001), but research "Commitment" in import is ... -
The study of the effect of rebranding practices on brand performance towards customer-focused dimensions - A rebranding case of Big C in the retail industry
(2021)According to this study, corporations are increasingly using greenwashing to stay competitive with their competitors. Using the cognition–affect–behavior (C-A-B) theory, this study investigates Greenwashing's impact ... -
Effects of influencers/celebrities endorsement on consumer buying behavior
(2021)Because of its distinctiveness and the celebrity's appeal, celebrity endorsement has become a popular choice in advertising, with a significant influence on brand recognition and customer behavior. In Ho Chi Minh City, ... -
Linking brand orientation with higher education service quality, university image, student satisfaction and behavioral intention - The case of Vietnam national university Ho Chi Minh city
(2021)Today, as the market for educational services becomes more competitive, higher education institutions place more emphasis on student contentment and enhance institutional image. In both commercial and nonprofit domains, ... -
The effect of social media on green cosmetics purchase intention - A study in Ho Chi Minh city
(2021)Ecological sustainability has become an international phenomenon in the twenty-first century, prompting cosmetic firms to become more environmentally conscious and to advance their ecological product line to satisfy ... -
Being green - Boosting consumer's purchase intention of smart electric scooters
(2021)The increasing concern about the environment has caused the increasing discussion on electric vehicles adoption around the world. By extending the TPB, this study addressed these gaps (1) the effect of perceived ... -
The impact of firm's capital expenditure on working capital management of fast moving consumer goods industry in Vietnam
(2021)"Cash is king" is a phrase often used in business language to highlight the importance of effective working capital management. This is a necessary and sufficient condition for businesses to survive and develop ... -
The effect of board characteristics on bank performance - The case of Vietnamese commercial banks
(2021)The purpose of this research is to look at the effects of board characteristics on bank performance in Vietnam during the period of 2015 to 2019. In particular, there are statistically positive connections between board ... -
The impact of sales promotion on consumer buying behavior in retailing market - A case study of Big C supermarkets in Dong Nai
(2021)Promotion is one of four dimensions in the basic marketing mix in which sales promotion seems to be an instrument that helps businesses to approach customers. Sales promotion has been proved to have an influence on ... -
Factors affecting the customer based retailer brand equity, brand loyalty and the mediating effect of word of mouth - The case of Circle K-a convenience-store chain in Ho Chi Minh city
(2021)The main purpose of this study is to investigate the determinants of consumer-based retailer brand equity and from then explore the impact of Customer based Brand Equity (CBBE) on Brand Loyalty, as well as mediating the ... -
Factors influencing online copyrighted music purchase intention - A case of spotify in Vietnam
(2021)With the rapid advancement of modern technologies, the music industry throughout the world, including in Vietnam, has seen many improvements as well as massive increases in consumption. The most notable is the evolution ... -
Factors affecting green buying behavior of consumers
(2021)Environmental pollution is currently a hot-debating topic in Vietnam which draws the attention of not only practitioners but also marketers. In fact, while Vietnam's plastic consumption rate is much lower than other ... -
Risk taking behavior using SCP diagram - The case of Vietnamese banks
(2021)The roles of banking structures and sectors are important to improve economic sectors in Vietnam. Therefore, Structure Conduct and Performance (SCP) models are useful in banking sectors of some countries because of the ... -
Factors affecting employee loyalty in postal service industry - A case study in Nha Trang post office Khanh Hoa province
(2021)Employee loyalty is one of the most crucial concepts in the business management field emphasized for dramatic impacts on organizational vitality and development. Recognizing the significance of retaining employees, ... -
Determinants of higher education institutions engagement in Ho Chi Minh city - The study on undergraduated students
(2021)Purpose: This study is conducted to fill in the gap of Higher Education Institutions engagement (HEIs Engagement in short) from the approach of marketing in Higher Education. The definition of Higher Education Institutions ... -
Sponsorship effects on brand image : The role of exposure and activity involvement - In the case of CIMB bank sponsoring International university job fair event 2020
(2021)The purpose of this study was to examine the elements impacting sponsor firms' brand image communication via sponsorship in the context of CIMB Bank sponsoring an International University (IU) Job Fair event in Vietnam ... -
The impact of corporate governance on stock liquidity - Evidence from non-financial listed companies in Ho Chi Minh stock exchange (HOSE)
(2021)Perceiving the role of corporate governance on liquidity in the equity market, this thesis aims to investigate how corporate governance impacts the liquidity of stocks in the context of the Vietnamese market. The ... -
Does the US-China trade war impact on Asian emerging stock market?
(2021)When President Donald Trump realized that there was an unfair trade and economic conflict between America and China, he decided to impose tariffs and many different trade barriers on China. Because of this, there has ... -
The Effects of Green Practices in Restaurant on Guest Emotional Attachment and Satisfaction : A Study in Ho Chi Minh City, Vietnam
(2021)The implementation of green practices has become prevalent in global restaurant industry, including Vietnam. The main object of this research is to investigate and exploit the impacts of green practices at Restaurants ... -
Factors Effecting Internship Performance: A Case In Ho Chi Minh City
(2021)This study aims to investigate which factors among seven ones (Academic Preparation, Attitude, Self-initiative, Challenge Task, Supervisor’s Support, Task Clarity and Allowance) is important and contribute directly to ...