International University Library Repository: Recent submissions
Now showing items 141-160 of 5981
-
The Relationship Between Socially Responsible Human Resource Management And Employee Retention: The Roles Of Perceived Organizational Support And Psychological Contract Breach
(2024-07)Employee turnover behavior presents significant challenges in many countries, including Vietnam. It not only impacts organizations' financial value but also diminishes their market competitiveness, leading to unsustainable ... -
Understanding The Role Of Marketing Comfort In Shaping Use Intention And Engagement Towards Location-Based Advertising Application
(2024)It is my pleasure to offer my heartfelt appreciation to all of the lecturers and friends who assisted me in successfully delivering my thesis. First and foremost, I would like to express sincere thanks to my professional ... -
The Impact Of Live Streaming Commerce Attributes On Trust In Tiktokshop And Customers' Purchase Intention: A Case Of Genz In Ho Chi Minh City
(2024)Live streaming commerce (LSC) is developing rapidly with an opportunity to create new communication approaches for both sellers and consumers. This research intends to evaluate the impact of the LSC attributes on the ... -
Exploring The Impact Of Original Series On Ott Service In Enhancing Brand Loyalty And Brand Equity A Cse Study Of Disney Plus "The Moving" Series
(2024-01)In the world of high development of technology, more and more people can access to the Internet and poses a huge change in content consumption. The appearance of OTT service remarks a new age of entertainment and leads ... -
Purchase Intention Of Genz In Vietnam Towards Sustainable Fashion
(2024)This study addresses the notable gap in research on sustainable fashion, specifically focusing on the marketing-behavior aspect, within the context of Vietnam. With a dearth of literature on this subject, the research ... -
The Impact Of Coporate Social Responsibility On Consumer Behaviral Loyalty : Case Study Of The Beverage Industry In Viet Nam
(2024)Recently, CSR has been important to manage ethical corporation and strong connection between brands and consumers. However, in Vietnam, there are some scandals for negative CSR especially in beverage brands that ... -
Workforce Generation Z And Job-Hopping Intention: A Case Study After The Covid-19 Pandemic
(2024)As the number of Gen Z workers entering the workforce continues to rise, joining with a different viewpoint on work and workplace norms, together with job-hopping, has become a difficult problem for many organizations. ... -
Investigating The Impact Of Celebrity Endorse On Customer Using Intention The Case Of Do Mixi And Lien Quan Mobile
(2024)Today, the majority of commercial businesses use celebrity endorsements to drive adoption of their products, as this is one of the most popular marketing tactics to motivate customers customers intend to use the product. ... -
The Impact Of Hotel Green Practices On Green Satisfaction, Positive Mood And Their Word-Of-Mouth Intention
(2024)Aims: The study aims to investigate the influence of green practices (GP) in hotels on consumer perceptions and behaviors, specifically examining how GP factors affect customer satisfaction, positive mood, and intention ... -
The mediating effect of perceived organizational support in the relationship between transformational leadershipand employee's creativity among private and FDI companies in Vietnam
(2023)This paper's purpose is to explore the function that Perceived Organizational Support (PO) serves in the role of a mediator in the link between Employee's Creativity (EC) and Transformational Leadership (TL) in the ... -
Green Intellectual Capital And Environmental Performance: The Mediating Role Of Green Hrm And Employees' Pro-Environmental Behavior
(2024)Drawing on the theories of natural-resource-based view and social cognition, this research examines the influence of green intellectual capital (GIC) on environmental performance (EP) and analyses the mediation roles ... -
Investigating The Impact Of Social Media Influencers On Fashion Purchase Intention Among Vietnamese Genz
(2024)The dawn of social media has revolutionized the marketing sphere, ushering in the era of influencer marketing as a potent strategy. This research delves into the role of social media influencers in molding the fashion ... -
Analyzing Factors Influence Customer Purchasing Intention In The Context Of Meal Ordering Apps: A Case Study Of Grabfood In Vietnam
(2024)Aim: Customers' eating habits have changed because of meal ordering applications (MOAs), especially during the COVID-19 pandemic's mobility constraints. This study uses MOAs to investigate the important variables ... -
The Impacts Of Influencer Credibility On Purchase Intention On Tiktok In Vietnam
(2024)In contemporary times, the utilization of social media influencers for strategic communication has witnessed a surge in significance. Social media influencers, identified as third-party entities, play a pivotal role ... -
Determinants Of Organic Food Purchasing Behavior: A Case Study From Ho Chi Minh City
(2024)In recent years, a new trend known as organic production impacts positively to consumer awareness of health and environmental issues in developing nations. However, the variables influencing customers' intentions to ... -
The Factors Affecting The Behaviroal Intention Of Using Sustainable Products In Vietnam: Using Tpb Theory And The Moderating Effects Of Environmental Consciousness And Green Marketing Strategy
(2024)This study examines at how environmental consciousness and green marketing techniques influence the TPB theory elements that predict green purchasing intention (GPI) in a developing economy. We seek to make significant ... -
Social Media And The Influence Of Ewom Information On Consumer's Behavioral Intentions On Vietnamese Beauty Products. The Case Of Cocoon Vietnam On Instagram
(2024)The Internet, along with mobile social networks and other digital communication platforms, has become an integral aspect of the lives of billions of individuals globally. The proliferation of the internet sphere has ... -
The Effects Of Mobile Payment Application Design And Performance On Consumer Emotions, Consumer Engagements, And Continuance Intention - A Case Of Momo Application
(2024)This thesis aims to evaluate the impact of mobile payment application design and performance on consumers' emotions and continued usage intentions, with the case study being the Momo application. Because the number of ... -
Investigate The Influence Of Service Climate, Task, Significance, Job Statisfactor, And Role Benefits On Work Engagement In The Service Environment: The Case Of Five-Star Hotels In Vietnam
(2024)This study involves deeply into the intricate dynamics of work engagement within the service industry, with a specific focus on the context of five- star hotels in Vietnam. In the contemporary service environment, where ... -
The Effects Of Services Quality, Brand Image, And Customer Satisfaction On Customer Loyalty Among Gen Z In Ho Chi Minh City. Case Of Uniqlo
(2024)Fashion has become a diverse industry, contributing to the global economy and having a major cultural, social and environmental impact. In Vietnam, there are many fashion brands, but not all brands can last long. Fashion ...