Critical factors affecting hotel selection : the case of 1-star and 3-star hotels in Nha Trang city
Abstract
Therefore, the objectives of this study are as follow:
1.To identify critical factors determining hotel selection.
2. To evaluate the level of customer satisfaction towards hotel factors at hotels in Nha
Trang city.
3. Suggestions for Nha Trang travel agency in order to improve hotel criteria to adapt tourist needs.