Factors influencing student's purchase intention on online shopping at Chodientu.vn in Ho Chi Minh city
Abstract
That study is charged so as to expand a miniature testing the causes alter students’
buying purpose on online shopping at chodientu.vn again supply some orders for
dealers and the heir of chodientu.vn to do prettier conduct.
The study has been performed from December 2013 to May 2014 in Ho Chi Minh
City. Afterwards analysing essay, revealed ideology and studys planned back, at the
beginning, the miniature study was planned with of 5 elements, specially attitude,
subjective norms, perceived behavioral control, usefulness and ease of use.
Afterwards taking and showing 279 lowful survey with SPSS operating system,
the results has that Attitude, Subjective norms, Usefulness and Ease of use have the
good brunts on students’ buying aim on online shopping at chodientu.vn.
The research also found out there are common distintions in aim to buy between
numerical teams; specially between man and women respond though there are some
limit of this research, this research is come up with some sober conclusions and
guidances to better students’ buying puroose to buy on online shopping on
chodientu.vn.