A study on students' acceptance of online english teaching in Ho Chi Minh city
Abstract
Currently there is a growing trend of two particular types of business in Vietnam, online
learning and English learning. The mixture of these two businesses, online English learning, has
already started out in Vietnam. Given such high potential, this market likely will attract more and
more competitors in the future. Despite this, there are not many researches available for those
newcomers to consult. Moreover, in Vietnam this is still a relatively new market, thus the level of
uncertainty in the market is high. Without necessary information, newcomers are very likely to
make strategic mistakes, which can greatly hurt their business. A research is thus greatly needed to
provide them such information. As a new market, one of the first things to know for a newcomer is
how well people accept this new product, and the factors which affect it. This research aims to
answer these two questions. More particularly, the target of this research is one of the most
potential segment-students of Ho Chi Minh City
A quantitative research, in the form of a market survey is conducted for the target
population. The sample of the research is 200 and at the end, a total of 200 usable responses are
collected both through offline and online means
The findings show that overall people accept online English learning, as most people
express the intention to use the service in the future. It is also discovered that people place more
importance on the usefulness of the website and not much importance on ease of use. Regarding the
factors which affect people’s acceptance, people overall value system features and necessary
conditions the most. Of almost equally importance is the impact from the environment, including
encouragement from people around them and compatibility of online English learning with other
learning courses. This second factor is however found to be generally poorly perceived
Based on those findings, several recommendations are suggested