An investigation into factors that influence repurchase intention of premium quality paper the case of Paperone in Ho Chi Minh city
Abstract
Nowadays, paper plays an important role in the office work in the world. They
need paper to print out the documents, take note or keep hard copy. From this, we can
know about the importance of paper in office work, especially the high premium office
paper. Therefore, this research was investigated in order to suggest a model for
repurchase intention toward premium quality paper
In literature review, related theories and researches were applied by different
models for the purpose of study. However, conceptual model includes 3 dimensions,
which is developed.
Then, Quantitative approach was applied in this study with 261 reliable
responses collected to analyze with SPSS software. To be more detail, in this light of
study, the questionnaire included three parts where the questions about evaluations of
customers toward 3 factors to indentify the most essential factors among them. The result
showed that Attitude, Subject norm, Perceived behavioral control have a positive
relationship with customers’ repurchase intention toward premium quality office paper.
Although some limitations of this study were defined , this study also came up
with practical implications as well as recommendations to help the company to improve
the level of repurchase intention.