The factors affect on customer repurchase intention toward domestic travel business in Vung Tau city

Abstract

The research on domestic travel to find out what factors affect on customer repurchase intention. The identified issue was the failure of travel company in term of retaining the number of customers, because of the misunderstanding customer behavior as well as the customer satisfaction. The research will unveil partially the service quality through system management, tourism staff, transportation, food and living quarter besides trying to test brand reference, perceived value, customer satisfaction and social influence according to the main purpose of the study. The questionnaire related to customer’s repurchase intention will be distributed to respective respondents. It also is developed based on measurement scales and development models. The result of this research could be applied for the future project of tourist industry in Viet Nam. This dissertation found that in order to achieve customer repurchase intention, tourism company should improve service quality and do it best for the most important competitiveness. In addition, marketing strategy need be prepared and planed on advertisement and public relation activity also. Moreover, the study also determined that perceived value affect directly to customer satisfaction beside service quality. It leads to the results of the factor social influence and customer satisfaction are recognition and perception on kind of factors influence to customer repurchase intention toward domestic travel business.