Factors affecting tourist satisfaction of Ho Chi Minh City destination
Abstract
The overall purpose of this thesis is to explore factors affecting tourists’ destination
satisfaction in Ho Chi Minh City. Based on varieties of previous research related to
tourist satisfaction, the model of this study has 8 independent variables (Destination
image. Natural environment, Social and cultural environment, Infrastructure and
accessibility, Local cuisine, Safety and security, Leisure and entertainment, Negative
attribute) and only one dependent variable affect to tourists’ destination satisfaction.
Quantitative approach was the major method used, with statistical techniques applied,
including factor analysis, multiple regression, and path analyses. The results of the
study theoretical and empirical evidence that tourists’ destination satisfaction was
affected by Expenditure, Infrastructure and Accessibility, General Negative
Attributes, Natural Environment, Safe and Security and Destination Image through
Perceived Service Quality. On the other hand, this research also points out that Local
Cuisine and Service Negative Attributes do not affect to tourists’ destination
satisfaction.
In conclusion, from the experiences in process of conducting research, it points out
limitations of this study and provides meaningful recommendations for further
research. And according to the research findings, this study gives some
recommendations to tourism business in HCMC to enhance and improve service
better and that make tourists satisfy with destination so they can interesting in the first
time visit or revisit in the future.