| dc.contributor.author | Van, Tham Hong | |
| dc.date.accessioned | 2015-08-06T03:15:56Z | |
| dc.date.accessioned | 2018-06-19T06:06:00Z | |
| dc.date.available | 2015-08-06T03:15:56Z | |
| dc.date.available | 2018-06-19T06:06:00Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1474 | |
| dc.description.abstract | This study was conducted to exploring the influence of Korean stars to
Vietnamese fans travel destination decision making process. This thesis argues that
Korean celebrities can trigger the visiting Korea demand of Vietnamese fans. The
conceptual model was build based on the model of Lee and Scotts (2008). The hypothesis
for the model proposed celebrity involvement positively affect the fan destination
cognitive image perception, destination familiarity and the intention to visit a destination.
There is also positive relationship between destination familiarity and destination
cognitive image perception of fans, as well as the positive relationship between cognitive
image perception and the intention to visit a destination.
Based on the result collected from 303 valid respondents, the model proposed
in the literature review part was confirmed. Also, in the conclusion recommendation part,
a suggestion for a strategy of tourism companies in Vietnam was made base on the
finding of the research.
Key words: celebrity fandom, leisure involvement, destination image, familiarity. | en_US |
| dc.description.sponsorship | Ph.D. Tu Van Binh | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022001633 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception | en_US |
| dc.type | Thesis | en_US |
