| dc.contributor.author | Linh, Ta Ngoc | |
| dc.date.accessioned | 2015-08-11T01:33:25Z | |
| dc.date.accessioned | 2018-06-12T07:44:29Z | |
| dc.date.available | 2015-08-11T01:33:25Z | |
| dc.date.available | 2018-06-12T07:44:29Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1509 | |
| dc.description.abstract | With the overall purpose of studying impact of online advertising channels on sale,
this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online),
as a case study to examine how online advertising channels impact on game online
register. The model of Elaborate Likelihood and Heuristic – Systematic of
information processing were used in this research. The quantitative method was
applied and in form of experiment on each advertising channel. Among more than
thousands entertainment websites recently exist in Vietnam internet environment,
websites with traffic from 500.000 visitors a month and Facebook will be chosen to
apply the banner online advertising channels; for the SEM, an age rank from 16 to 56
in Vietnam will be selected when we set the targeting in Google AdsWords system so
that the users able to see the ads will be limited.
After figuring out how online advertising impact new register, a ethnography among
users in the game will be carried on to figure out what are the reasons for each
channel performance and understand why those channels affect them and influent
their decision. | en_US |
| dc.description.sponsorship | MBA. Tran Tien Khoa | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022001670 | |
| dc.subject | Advertising | en_US |
| dc.title | Impact of online advertising channels on game new register : the case study of TTV company | en_US |
| dc.type | Thesis | en_US |
