| dc.description.abstract | Nowadays, the rapid development of internet has created a new distribution
channel and supported for online transactions increasing more and more. In Vietnam,
online shopping also is more popular. This has created a need to understand more about
the way customers perceive online purchase.
The purpose of this study was to examine the factors affecting online customer‟s
purchase intention, from that author gave some practical recommendation for online
business owners for better performance. After review theories, previous studies, a
preliminary model constructed including five dimensions, namely Perceived ease of use,
Perceived usefulness, Perceived price, Perceived convenience and Trust.
After analyzing 214 valid respondents, the research result shown that Perceived
usefulness, Perceived convenience, Perceived website quality and Perceived privacy
control (initial trust divided into two these new dimensions) have positive impact on
online purchase intention, whereas Perceived ease of use and Perceived price have no
impact.
Despite some limitation, this study is also proposed with some practical
recommendations, so that business owners can improve to attract more customers. | en_US |
