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Analysis factors affecting consumer behavior toward China children toys in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
The development of Vietnam’s economy and the globalization has changed the quality of life
people. In this modern age, children are taken care of and invested, especially, by high
technology toys. Among children toys that ...
The effect of television commercial on customers purchase intention : Case study of milk industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, television commercial is one of useful marketing strategies that can
help companies and producers bring their product to customers in the fastest
way. However, there are a lot of factors of television can impact ...
A study on students' acceptance of online english teaching in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Currently there is a growing trend of two particular types of business in Vietnam, online
learning and English learning. The mixture of these two businesses, online English learning, has
already started out in Vietnam. ...
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)
Consumer behavior
The impacts of television advesement of TH true milk on consumer buying behavior
(International University HCMC, Vietnam, 2014)
This study was conducted to identify the impacts of television advertisement
of TH True Milk on consumer buying behavior. Quantitative method was used with
statistical techniques applied, including reliability test, validity ...
A research on factors affecting consumer buying behavior - A case of The Faceshop cosmetic brand in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Understanding behavior of consumers is a key to the success of business organizations
and retailers. Marketing personnel are constantly analyzing the patterns of buying behavior
and purchase decision to predict the future ...
A study on the impact of atmospheric stimuli on store patronage behavior: A case of Tous les Jours bakery in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
In recent years, Vietnamese market has witnessed a significant development
of retail sector. Particularly, in baking industry, many local and foreign brands have
helped create a colorful market in several big cities such ...