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The strength of facebook community and its effect on the brand trust and brand loyalty of university - A study of universities in Ho Chi Minh City
(International University - HCMC, 2017)
Since there has been growth in internationalization of higher education, the competition among the universities become increasingly harsh, many institutions are carrying on the utilization of social media communities to ...
The factors of using free sample on enhancing brand awareness in beer product in Ho Chi Minh City - The case of beer Trongbow Vietnam
(International University - HCMC, 2017)
In today's modern society, as the economy grows, commodities are becoming more diversified. That is what makes the Vietnamese market increasingly competitive. Companies turn to multitasking to capture the consumer's interest ...
Packaging as brand communication: the impact of product display and advertising slogan on consumer's responses to the package and brand - A case study of confectionery in VietNam
(International University - HCMC, 2017)
Brand equity
The antecedents of brand preference and repurchase intention of Korea skin care products - A study among Vietnamese consumers
(International University - HCMC, 2017)
Beauty industry has been growing so fast especially product from Korea. With the variety of skincare product, consumer‟s purchase intention will be affected by many factors such as price, appearance, and attribute of ...
Understanding customers' purchasing intention of non-deceptive counterfeit branded glasses in Ho Chi Minh City
(International University - HCMC, 2017)
Exploring the impact of social media brand communication on brand equity metrics through facebook in matchashop company
(International University - HCMC, 2017)
In recent years, accompanying to the explosion of the Internet, doing social media brand communication is as one of the most powerful marketing technique which can help business save a lot of money as well as targeting to ...
The impact of brand equity on young customerpurchase intention toward Gongcha milk tea in Ho Chi Minh city
(International University - HCMC, 2017)
This research is aimed to evaluate the relationship between brand equity on young customers purchase intention toward Gong Cha milk tea in Ho Chi Minh City. This study have includes five main sections. First chapter introduce ...
Understanding factors influencing customer evaluation of brand extension in Vietnam - A study of Mobifone corporation
(International University - HCMC, 2017)
With the overall purpose of studying the customer evaluation of brand extension in Vietnam, this thesis used MobiFone Corporation, a Vietnamese telecommunications service provider, as a case study to find out the factors ...
Understanding brand image, customer satisfaction and customer loyalty - Case of Vinamilk
(International University - HCMC, 2017)
Nowadays, milk market in Vietnam is very competitive so that how to be standing out, satisfy customer and make them loyal are obstacles of company. There are previous researches study quality/service – customer relationship ...
The impacts of product packaging elements on brand image and purchase intention - An empirical study of Phuc Long's packaged tea products
(International University - HCMC, 2017)
The sheer volume of products displayed in a supermarket may bombard consumers and make them confused and annoyed when going shopping. Over 50% consumers decide to buy products which they did not think about before at the ...