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Now showing items 51-60 of 364
Ownership change and stock excess return - Case study in Vietnam
(International University - HCMC, 2018)
This study investigates the effect of change in state-ownership on the excess return of listed State-owned enterprises. A data of 12 observations of state-owned enterprises (SOEs) with publicly traded shares on the Ho Chi ...
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
(International University - HCMC, 2018)
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ...
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
(International University - HCMC, 2018)
It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ...
Factors affecting on employees' performance through the mediation of job stress - Imperial study of luxury hotels and restaurants in Ho Chi Minh city
(International University - HCMC, 2018)
The purpose of this research is to test the correlation between factors of Job Stress and Employees Job Performance in hospitality industry (specific in hotels and restaurants). Which factors would affect Job Performance ...
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
(International University - HCMC, 2018)
As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ...
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
(International University - HCMC, 2018)
This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ...
The influence of resilience group creativity and corporate ethical value on salesforce turnover intention in Ho Chi Minh service industry
(International University - HCMC, 2018)
Salespersons have important role in service industry, and contribute to the whole revenue of firms as well as help economic growth for country. Nevertheless, currently most businesses are experiencing the issue of high ...
Improving service delivery by improving staff training and emotional labor in hotel industry
(International University - HCMC, 2018)
The development of service and hotel industry are both the potential opportunities and challenges
of Vietnam. The number of accommodation services raises year after year by this reason.
Moreover, this increases create ...
Exploratory study of entrepreneurial opportunity recognition of small and medium sized enterprises
(International University - HCMC, 2018)
Small medium sized enterprises (SMEs) have been playing a crucial role in enhancing the economic development and growth in most countries. The ways in which SMEs recognize their entrepreneurial opportunities need to be ...
Critical factors influencing guest loyalty toward hotels in Ho Chi Minh city - A mediation analysis of satisfaction
(International University - HCMC, 2018)
The purposes of this study were to investigate possible factors influencing guest loyalty towards hotels and to examine how these factors influence the guest loyalty through the mediation of guest satisfaction. Based on a ...