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Do young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sector

dc.contributor.authorDat, Tran Hung
dc.date.accessioned2017-04-12T00:26:24Z
dc.date.accessioned2018-06-07T07:48:05Z
dc.date.available2017-04-12T00:26:24Z
dc.date.available2018-06-07T07:48:05Z
dc.date.issued2015
dc.identifier.other022002283
dc.identifier.urihttp://10.8.20.7:8080/xmlui/handle/123456789/1651
dc.description.sponsorshipPh.D. Le Van Chonen_US
dc.language.isoen_USen_US
dc.publisherHCMC - International Universityen_US
dc.relation.ispartofseries;022002283
dc.subjectManagement -- Marketing; Customer -- Relationshipen_US
dc.titleDo young male and female consumers perceive celebrity endorsement differently? - A study in Vietnam beverage sectoren_US
dc.typeThesisen_US


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