| dc.description.abstract | The aim of this study is to figure out the factors that affect directly and indirectly to locations
of fish purchase in Ho Chi Minh City. The methods most widely used in this research are
econometric methods and depth interviews.
As the world is increasingly interconnected through many activities, changes enter our lives
via technology, inventions or lifestyles. With the rising global demand for food, people now
pay more attention to their meal than before. For human beings, food is an indispensable
contributor to physical and mental well-being. It is the source of energy for everyone and
directly affects how bodies and minds function in every stage of life (Tracii Hanes, 2014).
Eating can be defined as the consumptions of food and liquid to sustain people’s lives and to
meet the needs for growth and development of body as common. The enjoyments of eating is
an important aspect offering good quality of life.
Specifically, taking an example as fish has a reputation for being low calorie, high protein
(Annie Hauser, 2011). It is a rich source of vitamins A, D and E. Some ingredients are essential
for healthy brain, eyes and nerve development especially for children. Evidences show that fish
oils can help to protect people against serious memory problems in later life. Therefore, fish
has recently played an important role in daily meal. In general, people can buy fish in
supermarkets or traditional markets, which are located around the city.
This paper assesses the relative factors in locations of fish purchase, identifies the background
of consumers, their characteristics associated with their shopping decisions, illustrated the
behaviour and ways to improve services.
In conclusion, this study also had some limitations and based on these things, some suggestions
were given for further researches. | en_US |
