| dc.contributor.author | Nhan, Pham Thanh | |
| dc.date.accessioned | 2017-04-13T19:44:30Z | |
| dc.date.accessioned | 2018-06-12T01:47:47Z | |
| dc.date.available | 2017-04-13T19:44:30Z | |
| dc.date.available | 2018-06-12T01:47:47Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | 022002430 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1724 | |
| dc.description.abstract | This research aims to analyzing the factors influencing young people’s choice
on travel agency for outbound tour in Ho Chi Minh City. Both qualitative and
quantitative methods were used with statistical techniques applied including factor
and multiple regression analysis. 211 young people who used to or have intention to
travel abroad were approached to do the questionnaires. After the research, some main
factors affecting young people choice were determined. Such factors as Experienced
people, Friends, Personality, and Demand contributed to choice of young people.
These findings will help travel agencies in Ho Chi Minh City format and implement
plans or strategies to attract more clients in this segment. | en_US |
| dc.description.sponsorship | MBA. Nguyen Thi Hong An | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | HCMC - International University | en_US |
| dc.relation.ispartofseries | ;022002430 | |
| dc.subject | Tourist industry | en_US |
| dc.title | Exploring factors affecting young people' choice on travel agency for outbound tour case study in Ho Chi Minh City | en_US |
| dc.type | Thesis | en_US |
