| dc.contributor.author | Van, Le Thanh Mong | |
| dc.date.accessioned | 2017-04-14T00:14:58Z | |
| dc.date.accessioned | 2018-06-20T07:38:14Z | |
| dc.date.available | 2017-04-14T00:14:58Z | |
| dc.date.available | 2018-06-20T07:38:14Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | 022002191 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1740 | |
| dc.description.abstract | This research was mainly conducted in order to get a clearer understanding of
television home shopping in Vietnam focusing on the impulse buying which is defined
for almost television-shopping customers by many major shopping channels‟
programmers.
Therefore, quantitative method was mainly employed in this research
including several statistical tests such as reliability test, factor loading analysis, or
multiple regression analysis. In addition, respondents of data collection serving for
statistic purpose are Vietnamese women who have watched television home-shopping
programs at least once and haft of them are housewives with total number of 259/390
usable collected surveys from Ho Chi Minh city and Long An province.
This research explored the parasocial interaction and compulsive buying are two
significant predictors for television-shopping viewing motives and compulsive buying is
main predictor for impulse buying.
Moreover, asking buying frequency of respondents presented an outcome that
women living far away from HCM center tended to purchase more. | en_US |
| dc.description.sponsorship | Ph.D. Pham Hong Hoa | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | HCMC - International University | en_US |
| dc.relation.ispartofseries | ;022002191 | |
| dc.subject | Teleshopping; Home shopping | en_US |
| dc.title | Television home shopping in Vietnam | en_US |
| dc.type | Thesis | en_US |
