| dc.description.abstract | This study consider the acceptance of Ahamove applications in Ho Chi Minh city to
provide a better understanding of consumers’ intention to use Ahamove
mobile communicating applications. The study draws on The Unified Theory of
Acceptance and The Use of Technology model (UTAUT), and integrates two
additional constructs, i.e., perceived enjoyment and perceived risk. Data from a
survey of 200 responses collected in Ho Chi Minh indicate that consumers’
intention to use new Ahamove applications is primarily affected by performance
expectancy, effort expectancy, social influence, perceived enjoyment and
perceived risk. In addition, young people and higher income have much more
intention than others | en_US |
