| dc.description.abstract | With the development of economy and society, the requirement of advanced knowledge plays an important part within everyone. As to have a good career and high position, people usually think of pursuing master and doctor degree to get advantages over others. Since many leader positions in some companies require master degrees, people now tend to continue their study after graduate from university to have a better career. Moreover, some organizations reported that they have suffered shortages of skilled labor so that they really need employees who have advanced degrees. Knowing the necessary of studying graduate program, this research is conducted to find out the factors that affect university choice decision of graduate students. This study is researched only in Ho Chi Minh City which aims to help universities in Ho Chi Minh areas understand the perceptions and opinions of graduates to prepare interesting strategies to attract students. The model of the study is adapted and modified from Kallio‟s research beginning with nine factors including University Reputation, Academic Programs, Learning Facilities, Cost and Financial Aid, Location, Contact with Faculty, Family/Spouse Consideration, Work-related Concerned and Residency Status. After processing data from 300 respondents with the differences between countries and culture, the result of this research comes up with five factors that graduates in Ho Chi Minh City consider as their main reasons for choosing a graduate school. They are University Reputation, Academic Programs, Learning Facilities, Family/Spouse Consideration and Work-related Concerned and the factor related to school reputation has the biggest impact on the choice of graduate students. | en_US |
