| dc.description.abstract | The problem with Vietnam‘s tourism industry is that visitors no longer interest in coming back after the first visit. This research aimed to measure key factors affecting perceived service quality of international tourists' and their return intention in Ho Chi Minh City, Vietnam. A quantitative method was applied with structured questionnaire directly delivered to 1673 tourists who had already visited or stayed in the city for more than two days. Statistical techniques were used included ―Exploratory Factor Analysis, Multiple Regression, and Path Analysis to test the hypothesis.‖
The empirical results of this study shown that Recreation and entertainment had the strongest effect; other factors such as Perceived service quality, Culture, history and art, Safety and security, Local cuisine, Negative attributes, Perceived price, Natural environment, and Destination image also had positive effects on revisiting. Conversely, Infrastructure had negative effect on Tourist return intention.
Furthermore, the findings and recommendations provided administrators with specific solutions to create suitable strategies to make tourism better and attract more foreigners not only to Vietnam but also to other places. In short, the outcome of this study is also a reference for further researchers in related fields or sectors. Future researchers can expand in other aspects of tourist return intention like word of mouth, tourist loyalty, and destination satisfaction.
Keywords: Perceived service quality, Return intention, Ho Chi Minh City, Path analysis. | en_US |
