| dc.description.abstract | the application of gene technology on food is getting popular from the whole world, especially in developed nations like USA and UK, Vietnamese consumers are still doubtful about the risks of this kind of food. In order to find out the attitudes and purchase intentions of Vietnamese people, a quatitative research was adopted. The Behavioral Intention Model linking with the Attitude Model establish an integrated framework. The surveys were sent randomly to 350 participants from various profiles in Ho Chi Minh City. SPSS and SPSS AMOS software were used to analyze data through some statistical calculations. The results in this study indicate that consumer attitudes to technology has more impacts on their benefit perception than risk perception. In contrast, consumers whose level understanding about GM maize is high will perceive more risks than benefits. The study also finds out that consumers with high food neophobia only perceive risks from GM maize. Two remaining antecedents (attitudes to nature, alienation from the marketplace) are proven to have no influence on consumer perception of risks and benefits. Through this research, it is also shown that benefits perception and risks perception affect consumer attitudes toward GM maize positively and negatively respectively. Furthermore, this factor in turn influences consumer attitudes to purchase GM maize. The final conclusion is that Vietnamese consumer purchase intentions are positively affected by three main factors: perceived behavioral control, attitude to purchase GM maize and subjective norm. Subjective norm has the greatest impact. Finally, limitations and suggetions for future studies are also mentioned. This paper is hoped to make the contribution to the understanding of attitudes and purchase intentions of Vietnameses people towards GM maize. | en_US |
