| dc.description.abstract | E-commerce is now part of every bussiness plan. Organizations have no longer
underestimate the impact of Internet to their bussiness in general. In fact, most bussiness
has reviewed effective plan to attract customer to their bussiness. In the growing emarket
of Viet Nam, Food service become a new stream that brought in to Vietnamese
market with variety of choices. There are so many previous studies examining the
factors that influence an individual’s decision when using online services , or paying for
online goods . Applying the conceptual model including 4 factors Perceived Ease of
Use, Perceived Usefulness, Perceived Risk, Product and Company Attribute together
with data collected from 197 customers who have successfully purchased at
Foodpanda.vn, an online food service website, this study was designed to investigate
what affects purchase intention of consumers when they do their shopping at the
website.
The empirical results from this study showed that the three factors assert a
positive impact on Purchase Intention and Perceived Risk is the most important factor,
followed by Product and Company Attribute and Perceived Usefulness. The findings is
to determine Foodpanda ‘s missing when they operate in VietNam and give
recommendations for Vietnamese E-Commerce sites.
Keywords : E-commerce, e-market, Purchase intention, Percieved Risk, online services,
online goods. | en_US |
