| dc.description.abstract | With a significant growth of smartphones and Internet users, Vietnamese
consumers start to get access to new technologies along with the world. While QR Code
has been widely known on many developed countries, it is still a relatively new concept.
This study aims to review the current usage of QR Code in Vietnam: how consumers
perceive it and how marketers has been applying it so far. Moreover, using Technology
Acceptance model, this study also empirically examines the relationship of perceived
usefulness, perceived ease of use, perceived security risk and perceived enjoyment with
consumers’ intention to scan QR Code on print-ads. The findings indicate that perceived
usefulness associated with perceived ease of use and enjoyment plays an important role to
motivate consumers to use QR Code.
Key words: TAM, QR Code, Perceived Risk, Perceived Enjoyment, Intention,
Technology Acceptant. | en_US |
