| dc.description.abstract | The study is mainly focused on finding the main factors affecting on customer repurchase intention when buying ceramic products such as crockery and souvenir. The identified issue was the struggle of retaining the number of loyalty customers for not only Minh Long 1 but also other Vietnamese. The emphasis is to test the possible relationship between these independent and dependent variables: hedonics, authenticity perception, perceived value and repurchase intention. The data was draw up from the sample of 300 respondents who have used Minh Long 1 before. Moreover, some prior studies, used as the measurement items, were adopted to guarantee the reliability. The result of this study could be used for Vietnamese ceramic crockery industry in the near future.
This research determined that in order to attract customer repurchase intention, Minh Long 1 and other companies should focus more on and improve it for the most important competitiveness. Furthermore, | en_US |
