| dc.description.abstract | Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the strategies of VinGroup’s retailing. The purpose of this research is to examine the effect of factors: Quality, Price, Image and Customer Loyalty to Customer Loyalty at VinMart+ in Ho Chi Minh City. There were 303 data which were analyzed through SPSS version 20. Based on the result, I can realize which factors have strong or weak impact on with customer loyalty at VinMart+. From here, I can recommend some solutions to develop the customer loyalty level of VinMart+.
Keywords: convenience store, customer loyalty, quality, price, image, customer satisfaction. | en_US |
