| dc.contributor.author | Phan Thi Thanh, Ngan | |
| dc.date.accessioned | 2017-10-21T08:12:49Z | |
| dc.date.accessioned | 2018-06-14T02:16:42Z | |
| dc.date.available | 2017-10-21T08:12:49Z | |
| dc.date.available | 2018-06-14T02:16:42Z | |
| dc.date.issued | 2016 | |
| dc.identifier.other | 022002869 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/2064 | |
| dc.description.abstract | This study is conducted from September 2015 to March 2016 with the purpose of exploring the influence of store environment factors on customer love and customer loyalty in Phuc Long coffee shop chain. Based on the literature review, the research model of four variables (ambient, design, social and service product) was developed and used as the theoretical guide for the research. A total of 350 valid questionnaire papers were collected. The results confirm that all four dimensions have positive impacts on store love and store love has a significant influence on store loyalty. The discussion and recommendations of this study are presented carefully to provide further marketing strategies in Phuc Long Coffee shop chain in terms of turning new customers to loyal ones as well as keeping the old customers.
Keywords: environmental factors, customer love and customer loyalty, Phuc Long Coffee Shop chain. | en_US |
| dc.description.sponsorship | Mai The Kien | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University - HCMC | en_US |
| dc.subject | Management -- Marketing | en_US |
| dc.title | The impacts of physical environmental factors on store love and store loyalty - Case study of Phuc Long coffee shop | en_US |
| dc.type | Thesis | en_US |
