A study on the quality of gym and fitness service at centers and clubs in Ho Chi Minh City
Abstract
The purpose of this study is to research different opinion about service quality of different groups of people in 2 kinds of fitness center in Ho Chi Minh City which are high quality centers and medium size quality centers.
SERVPERF model of Cronin and Taylor (1992) was adapted and questionnaire was prepared for testing the evaluation of customers through 5 dimensions of service quality in 2 kinds of fitness centers. After collecting and analyzing 140 valid questionnaires with SPSS software, the results has showed that there are not many difference in the service quality between 2 kind of centers (only Tangible and Empathy dimension regardless different demographic groups).
The study provided some suggestions for the choice of fitness centers of customers and for the improvement of service quality in 2 kinds of centers. Although there are limitations of this study, this study is hoped to contribute implications for fitness center managers when they want to improve service quality.