| dc.description.abstract | Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with objective to find out factors that influence customers’ satisfaction and revisit intention toward buffet restaurant in Ho Chi Minh City through that help the buffet restaurants are able to satisfy their customers as well increase revisit customers. The research studies both of product factors and service factors namely: Food Quality, Service Quality, Restaurant Environment and Price.
The outcomes of result was taken from 402 respondents in range age from 18 to 40 years old who already used buffet restaurant service and live in Ho Chi Minh City. After using SPSS and AMOS software, the result an interesting thing that food quality does not affect customers’ satisfaction and revisit intention. Instead of Food Quality, Price factor was considered as the most important factor impacts on customers’ s satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City. Besides, Restaurant Environment and Service Quality also contributed significant influence to customers satisfaction and revisit intention.
The last part of the research has some recommendations and solutions for improvement in term of Service Quality, Restaurant Environment and Price with the purpose that increasing the number of revisit customers.
Keyworks: buffet restaurants, catering service, revisit intention | en_US |
