Browsing Business, Economics, Finance, Accounting, Management by Title
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Factors Affecting Consumer Interest Toward Purchase Intention When Choosing A Coffee Shop Of Millennials In Ho Chi Minh City
(2022)The purpose of this study explores the factors affecting customers' decision to visit a coffee shop in Ho Chi Minh city. The formal study was carried out using a quantitative method. The data was gathered from 310 valid ... -
Factors affecting consumer purchasing behavior in Ho Chi Minh city - Case study of beauty products
(International University - HCMC, 2016)Beauty products industry has prospered recent years, especially in Ho Chi Minh City. People tend to consume more beauty products than the past years. Accordingly, the supply also increases along with the demand. The beauty ... -
Factors affecting consumer's purchasing intention toward sunscreen products - A study in Ho Chi Minh city
(HCMC - International University, 2015)This research investigates the factors that affecting consumer’s purchasing intention toward sunscreen products. The results show that Subjective Norms, Health Consciousness, Perceived Behavior Control and Attitude have a ... -
Factors affecting consumer's selection of mobile phone in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Management -- Marketing -
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ... -
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)With the fast growth of information and communication technology and increased Internet penetration, the nature of a consumer's everyday activities has shifted, and the majority of offline activities have shifted online. ... -
Factors affecting consumers' purchase intention of safe vagetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The safety and hygiene of food have become a very serious problem in Vietnam at this time. Many cases of food poisoning throughout years, mostly from vegetables containing high level of pesticides and poisonous substance, ... -
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016) -
Factors affecting consumers' purchase intentions for VietGap - Certified vegetables evidence from Ninh Kieu district, Can Tho city
(International University - HCMC, 2016)During recent years, “dirty vegetables” that contain many chemicals, pesticide, and helminth infections caused by environmental pollution have become a chronic concern of many housewives. In addition, consecutive information ... -
Factors affecting consumers' purchasing intention of safe vegetables in HCM city
(International University - HCMC, 2016)A successful food production is distributing safe product to customer. Nevertheless, recently, almost foods have been identified containing a great source of pathogens and chemicals being over the permission and posing ... -
The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential advertising channel. ... -
Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
(2022)Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ... -
Factors affecting creativity of employees in manufacturing and service sector in Da Nang city
(International University - HCMC, 2016)Employee creativity is the blood of the company, which is the reason why it has been an important role to the improving, and developing of the organizations. The purpose of this research is to measure the factors affecting ... -
Factors affecting customer behavioral intention toward convenience store in Ho Chi Minh city
(HCMC - International University, 2015)As the branded convenience store chains gradually grow in Vietnam, especially in Ho Chi Minh City, it is important to understand the diversity in various aspects of consumer behavior among consumers. This paper examines ... -
Factors affecting customer buying behavior of canmake cosmetic brand in Ho Chi Minh city
(International University - HCMC, 2018)The beauty industry is one of the hottest industries the world. Nowadays in Vietnam, more and more foreign cosmetic brands are flooding into the market and gathering a large market share of this industry. Among such huge ... -
Factors affecting customer companies satisfaction on using internet advertising service : A study in Ho Chi Minh city
(International University - HCMC, 2014)This study aimed to explore factors affecting the Customer Companies Satisfaction on using Internet advertising services in Ho Chi Minh City. Following the conceptual framework, the study focus on analyze the Customer ... -
Factors affecting customer decision making toward purchasing flower : In case of Dalat hasfarm company
(International University HCMC, Vietnam, 2014)This study was carried out to identify factors affecting customer decision making toward purchasing Dalat Hasfarm flower in Ho Chi Minh city. During this research, customer decision making is affected by six factors, ...